Penn Logos Available for Download

The logos on this page are the primary graphic elements of the University of Pennsylvania identification program.

logos & branding

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color & typography

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best practices

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Use is authorized only for members of the University community in applications supporting the University's mission. The University reserves the right to deny permission for uses it deems injurious to the interests of the University or members of its community. The Office of the University Secretary is the official guardian of the University’s marks, insignia and brand. These images must be used according to the official guidelines (available through Print and Interactive Communications Website) and the Use of University Name Policy.

More detailed information on Penn logo guidelines is available in the Logo Style Guide available through the Print and Interactive Communications Website.

Please use the official renditions of the Penn logo below and do not distort or manipulate the logo in any way.

Below, please find the version of the logo that you require. CMYK versions are for print-only, RGB are for web / digital-only

Reversed Logo with Shield and Logotype— for use on blue & dark backgrounds

Penn Simplified Shield

The Penn Simplified Shield is a new logo, developed for use when rendering the Penn Shield in a size small enough to cause the details of the dolphin and open volumes to become indistinguishable. Examples of such instances include social media avatars, favicons, and custom emoji. Use of this shield is recommended when the height will be smaller than 60 pixels.

If you require older versions of the Penn logo or the black & white or blue monotone version of the Penn logo, please contact University Communications at
ucomms-web@lists.upenn.edu.