Please see the updated policy published October 14, 1997
Use of the University's Name
The University regulates use of its name, including Penn, University
of Pennsylvania, the names of its schools and programs, its shield and related
insignia, trademarks and logos ("insignia") to ensure that such
use is related to the University's educational, service and research missions
and promotes its objectives. Responsibility for overseeing use of the University's
name and insignia lies with the Secretary of the University.
When representing the University in an official capacity, all units of
the University and members of the faculty and administration must use "University
of Pennsylvania" in their publications and documents. Approved University
stationary must be used for official correspondence.
University names and insignia may be used in connection with any academic
University program provided that the program has been approved in advance
by the responsible department chair and dean or director, and Provost, as
appropriate. University units, faculty, staff and student organizations
that wish to use University names or insignia in connection with any non-academic
University program, activity, service or product must obtain the approval
of the Secretary before proceeding. Requests to use University names or
insignia must first be presented to the appropriate department chair and
dean, director or, in the case of student organizations, to the the Vice
Provost for University Life, for review. If approved by the dean, director,
or Vice Provost, a request with supporting information must be submitted
to the Secretary for review. The Secretary will review the proposed use
and determine whether it is properly related to the University's missions
and in consultation with the Provost, Executive Vice President and others
as appropriate, whether the benefits of the proposed use outweigh any risks
associated with the use. The Secretary may approve the proposed use, with
or without conditions, or disapprove the proposed use.
Licensed Uses by Outside Entities
University names or insignia may be used on products or in connection
with services offered by outside entities only under license form the University.
Requests for such licenses are processed through he Center for Technology
Transfer. If the Center determines that a proposed licensed use may be beneficial
to the University, it may submit the proposal to the Secretary for review.
The Secretary will review the proposal and make a determination under the
criteria stated above and may take particular note of the nature of the
produce, the proposed marketing plan, and the capabilities and reputation
of the proposed licensee. If the Secretary approves the proposal, the Center
for Technology Transfer is authorized to negotiate a license that is consistent
with the terms of approval.
Outside sponsors of University programs or activities often seek to use
University names or insignia in promotional or advertising materials. While
the University is pleased to recognize the contributions of sponsors, such
recognition must not suggest University endorsement of the sponsor's activities.
Therefore, University names or insignia may not be used in connection with
any outside entity's name or logo without the prior approval of the Secretary.
In general, the Secretary will approve uses which recognize or acknowledge
the sponsor's contribution to the University program or activity. Uses which,
in the Secretary's judgment, may suggest University endorsement or approval
of the sponsor's goods or services will not be permitted.
University faculty, staff and students may refer to their affiliation
or status with the University in connection with personal activities, including
consulting, provided that the affiliation or status is accurately represented
and any title or position is accurately identified, and provided that such
use does not imply University endorsement of the activity. In some cases,
a disclaimer of University endorsement may be required. (See, for example,
the Handbook for Faculty and Academic Administrators). Use of University
insignia in connection with personal activities is prohibited. The University's
names must not be used in any announcement, advertising matter, publication,
correspondence, or report in connection with personal or non-University
activities if such use in any way could be constructed as implying University
endorsement of or responsibility for any project, product or service.
All faculty, staff and students are reminded that University equipment,
stationery, campus mail service, and electronic media are to be used solely
for University business by authorized University personnel and by officially
recognized campus organizations. See Human Resources Policy No. 3.
Additional information on faculty and staff involvement in extramural activities
and organizations can be found in the Conflict of Interest Policy for
Faculty Members, and Human Resources Policies Nos. 5 and 6.
- Office of the Secretary
Return to:Almanac, University of Pennsylvania, October
7, 1997, Volume 44, Number 7