and Wharton Fund Restructuring
Wharton School's Associate Dean for External Affairs, Steven Oliveira,
recently announced the restructuring of two departments within the
School's Division of External Affairs. As of August, Alumni Affairs
and the Wharton Fund have been merged to form one new department--Alumni
Affairs and Annual Giving. Mr. Oliveira appointed Leslie Arbuthnot,
former director of the Wharton Fund, to head the new department.
Before joining Wharton, Ms. Arbuthnot served in a number of leadership
positions in alumni relations and annual giving at Tulane University.
restructuring unites approximately 20 employees in the new department.
Five additional staff will be added to work closely with alumni.
Mr. Oliveira stated, "With a united group, we are better positioned
to develop a culture of lifetime engagement and participation for
all Wharton alumni. We have one of the largest business school alumni
networks in the world. This organizational change is the first step
in the process to become the best."
with increasing efficiency and consistency in alumni outreach, the
goals of the new Alumni Affairs and Annual Giving Department include:
greater class identification and class-based networks;
a stronger and more effective reunion program;
regional and global outreach through a strengthened alumni club
alumni participation in the Wharton Fund;
Web-based alumni outreach and communication;
new virtual and affinity-based alumni networks; and
processes to capture and enhance alumni data.
new structure will enable the staff to better assess methods of
improving connectivity to alumni. "Our objectives here are long-term,
not short-term," Mr. Oliveira stated. "We are fundamentally changing
the way we relate to our alumni while also increasing the number
of staff working with alumni in these areas."
and matriculating students, the new department will seek to promote
a culture in which their relationship with Wharton is lifelong and
the transition from student to alumnus is seamless. The new department
also will begin to develop a new generation of volunteer leadership
for the future of the School.
Almanac, Vol. 48, No. 6, October 2, 2001
October 2, 2001
Volume 48 Number 6