doubt I am the only person at Penn who has wondered why staff
members have needed four postcard mailings about conserving
resources. I won't even venture a guess about how much
of the University's resources--human and financial--have
gone into repeating something that we have all been living with
for months now. The message is good, but the means of delivery
via these postcards is questionable. Is there a reason for these
multiple mailings so late in the summer?
Wharton Alumni Affairs
and Annual Giving
you for your feedback and the opportunity to address your concerns.
Perhaps the same message could have been delivered using fewer postcards.
The postcards are in response to feedback that more educational
information needed to be provided on the results of the campus communities'
efforts to conserve resources. Initial postcards provide information
on the types and amount of energy used at the University; comparing
the last several years. Later postcards provide information on possible
personal conservation measures. Finally, information on what our
conservation efforts mean environmentally in terms of reduced emissions
and equivalent cars removed or trees added is the last information
far as your concern about the timing of this information. This
information was intended to coincide with the summer electrical
energy conservation period. Our intention was that by providing
this type of information during the summer peak, which is our
peak electrical rate setting period, we could reinforce the importance
of everyone's efforts and the benefits of heightened awareness.
it was hoped that these same messages could be sent by means of
a mass e-mailing with attachments. Unfortunately, due to the size
of the attachments and concern for slowing down the servers, this
approach proved to not be feasible. Another option we considered
was to send one mass e-mailing with an embedded link to a Web
Site where the postcards could be viewed. This approach made it
too easy to simply hit the delete key and miss the message. The
intramural mailing of postcards allowed the information to be
physically delivered so that each individual could choose to either
read it or recycle the card. Also we had hoped to use postcards
made of recycled paper, however the address label machines required
a stiffer paper.
Hilts, Associate Vice President
--William Anderko, Director
Division of Facilities Services
Out welcomes reader contributions. Short, timely letters on University
issues will be accepted by Thursday at noon for the following
Tuesday's issue, subject to right-of-reply guidelines. Advance
notice of intention to submit is appreciated. --Eds.
Almanac, Vol. 49, No. 4, September 17, 2002