Bridge: Cinema De Lux
and CineBridge recently unveiled The Bridge: Cinema De Lux--the
second such Bridge' in the U.S., the first on the East
Coast, and the only one with animated works of several Penn
film students among the shorts screened in the Media Immersion
Room (MIR) just inside the lobby. The MIR features six Panasonic
plasma screens on walls surrounding a central seating area,
creating a multi-media art gallery, where theater-goers and
restaurant patrons can watch short subjects, movie trailers
and behind-the-scenes footage from popular films as well as
the student animations and videos. It is also linked to the
Live Fun Cameras in the 12 Lounge and other areas within the
theatre. There are 21 student projects which have been selected
for screening and they will rotate in groups of eight per month.
1,150-seat theatre, designed by architect Carlos Zapata is
a joint effort between CineBridge and National Amusements (Almanac April
30, 2002) which is leasing the property from Penn.
are amenities: free four-hour parking at the garage above the
Fresh Grocer, across the street (with ticket stub), concierge-type
services: taxi, restaurant and hotel reservations.
more information, show times and ticketing see the website, www.thebridgecinema.com or
call (215) 386-3300 (24-hour phone).
Camera, Action...a dazzling, glistening ice sculpture of
a movie camera set the stage last Wednesday evening, for
the gala opening of The Bridge: Cinema De Lux--the cornerstone
of the area's revitalization.
President Judith Rodin and National Amusement President Shari
Redstone cut the ribbon, as WXPN's morning show host Michaela
Majoun, the emcee of the evening, described Dr. Rodin as a Bridge
Lounge, a full-service bar and restaurant with full wait
service is open coffee, and bagels in the morning, then lunch,
dinner, drinks and desserts--and no movie ticket is needed
to visit this area of The Bridge. The menu includes appetizers,
pizzas, sandwiches, salads, wraps and meals-to-go are available
for take-out, or take-in to the theatres. There is both indoor
seating and outdoor terrace seating, complete with free wireless
internet access in the lounge and on the terrace as well
as in the Media Immersion Room.
Bridge, at 40th and Walnut, is a new style entertainment
concept, that blends entertainment with technology, contemporary
design and eclectic food and drink. The Bridge shows first-run
feature films along with select high profile independents
in the six climate-controlled auditoriums which have Dolby
Digital Surround EX sound.
Lee designed the interior of The Bridge, which has several
seating areas where patrons can relax before or after seeing
a movie in one of the six theatres which offer 24" ultra-leather
rocking recliner stadium-style seats, with reserved seating
by Marguerite Miller
Photographs of the The Bridge and the reception held on Wednesday,
entrance to The Bridge
cafe seating in 12 Lounge
secluded spot to sit
by Lisa Godfrey
Almanac, Vol. 49, No. 12, November 12, 2002