COUNCIL 2002-2003
Year-end Committee Report
Interim
Report on Community Relations
Scheduled
for Discussion at Council on September 24, 2003
Charges and Preamble
The
Committee on Community Relations received three specific charges
from University
Council for the academic year 2002-2003.
1. Clarify
the role of this committee in understanding and giving advice on
the real estate activities of the University.
2. Continue
to assess the state of University communications with the local
community, University City and adjacent West Philadelphia. Do those
who live and work in the area know where to turn within the University
to ask questions or express concerns about the impact of University
actions on the local community? Can communications be improved?
3. Continue
to work with the administration to develop protocols for communication
across the University on projects that involve outreach from campus,
or that have an impact on the community.
The committee was
somewhat hampered in meeting these charges because they were not
received until the middle of October. In addition the membership
of the committee was not finalized until then. Thus, we were only
able to meet once during the fall semester on November 26th. At
that meeting the general consensus was to begin our focus on the
issue of how well the University is communicating with the community.
The committee was able to meet only four more times, all during
the spring semester on January13, 2003, March 20, 2003, April 10,
2003 and May 1, 2003. Nevertheless the committee arrived at some
concrete suggestions as to how the University could become more
accessible to local residents.
This
interim report will focus on charges 2 and 3 above. During the
last semester, the Steering Committee of University Council restructured
its advisory committees by dividing them into two groups, one
group starting at the usual time in September and presenting reports
by the end of the academic year, the other group starting in
January
and presenting reports by the following December. Our committee
was placed in the second group and for this transitional year,
we will continue meeting until the end of the fall semester.
Thus, in the next (and last) semester we will focus on charge 1.
University Communications with the Local Community
At our first meeting
we discussed whether the University had adequately addressed concerns
that had been expressed in last year's report concerning Penn's
new web site and whether the committee's recommendations to Vice
President for University Communications Lori Doyle had been implemented.
The report prepared by Professor Orts last year suggested, " In
the web site redesign, the Committee recommended that prominent
links to community initiatives and relationships should be easily
accessible by a first-time or unsophisticated user. A user
should be able to get to a relevant menu through only one or two
clicks from the main menu. The Committee observed that the
search engine for Penn's current webpages is also not very efficient.
Searches for a site too often yield a disorganized list of irrelevant
links, and the first links on the list given are often irrelevant
to those seeking basic information. The Committee felt that fixing
this problem should also be emphasized in the redesign process. In
response, Ms. Doyle reported that the letter and views of the Committee
had been passed along to the Web Advisory Council for consideration."
Our committee decided
to revisit the newly designed web site to determine whether it
was now a user-friendly resource for the community. It was felt
that there are many web sites related to community relations, but
that there was no central location with current information on
the Penn web site. After subsequent meetings where members
had had time to look at the new web site there was a general agreement
that although the newly designed web site was now much easier for
faculty, staff and students to use it was still not adequately
addressing the needs of the community. In the web site redesign,
the Committee had previously recommended that prominent links to
community initiatives and relationships should be easily accessible
by a first-time or unsophisticated user. A community user should
be able to get to a relevant menu through only one or two clicks
from the main menu. This was simply not the case.
In order to address
this problem, the committee decided that we would attempt to re-design
the web site ourselves and give concrete suggestions to the Web
Advisory Council. We, therefore held a meeting (04/10/03) in
the Meyerson Conference Center, Van Pelt Dietrich Library, where
we had access to a large-screen computer display. This meeting
was very well attended (11 members of the committee were present).
It became very obvious
at this meeting that minor consideration had been given to community
needs in designing the web site. Thus a local resident in the community
when entering the web site would probably click on "Campus in the
City" site (located at www.upenn.edu/campus/). But this
site seemed to be geared towards students. There was a lot of useful
information for local residents on the web site, but it was buried.
In view of these deficits the committee has put together the following
recommendations.
There should be
a new link placed on the home page under "Highlights for:" entitled, "Local
Residents." So that this side bar would now read:
Highlights for:
Prospective Students
Current Students
Alumni
Family & Friends
Faculty & Staff
Local Residents
Thus local residents
can click on this and go directly to a page that would have relevant
sites for them. This page could be called "Community Related Sites" with
subtitles organized in the following manner:
Community Related Sites
I) |
Office of City and Community Relations |
II) |
University City District (www.ucityphila.org) |
III) |
West Philadelphia Partnership |
IV) |
Community Services |
V) |
Local Housing Options |
VI) |
Schools and Educational Resources |
VII) |
Business Development |
VIII) |
Recreation |
IX) |
Shopping and Services |
X) |
Safety and Security |
XI) |
Events and Meeting
Calendar (for Community postings) |
XII) |
Transportation, Travel
and Parking |
Clicking
on one of these headings would take the visitor directly to
a web site
(e.g. University City District) or to another tier of options
such as those given below.
IV) |
Community Services |
|
|
V) |
Local Housing Options |
|
|
VI) |
Schools and Educational Resources |
|
a) |
Archdiocesan |
b) |
Public (including a link to the Sadie Tanner
Mossell Alexander University of Pennsylvania
Partnership School) |
c) |
Daycare (PIC etc.) |
d) |
Tutoring
Opportunities |
e) |
Adult Literacy |
d) |
Community Schools |
|
VII) |
Business Development |
|
a) |
Philadelphia Community Development Directory |
|
VIII) |
Recreation |
|
|
IX) |
Shopping and Services |
|
|
X) |
Safety and Security |
|
|
XI) |
Local Events, news and bulletins |
|
|
This
list is not meant to be exhaustive. Neither does any member of
our committee
profess a special ability in web design. Rather it is intended
to give the Web Advisory Council a road map that will help local
residents in our community to access current information on the
web site, in addition to some useful new links. The committee also
feels that rendering the web site more accessible to community
residents will provide added benefit to the University in recruiting
new staff and faculty to the neighborhood. With these suggestions,
the committee feels that it has fulfilled its charges regarding
improving communications with the community, for this year.
The
Role of our Committee in Monitoring University
Real Estate Activities
We have also begun
to address charge number 1: "Clarify the role of this committee
in understanding and giving advice on the real estate activities
of the University."
The committee met
with Vice President for Facilities and Real Estate Services Omar
Blaik and Vice President for Government and Public Affairs Carol
Scheman from whom we received an update on local initiatives. We
questioned Mr. Blaik and Ms. Scheman what a useful role would be
for our committee. It seemed that the crisis to force the University
to do the right thing was over, and fear of complacency was feared. Mr.
Blaik noted that different administrators want different things
and there may be a time when the committee needs to become a watchdog.
It was suggested that the committee play an advocacy role for the
local community.
We
also discussed the role of our committee in real estate activities
with the Director
of City and Community Relations, Glenn Bryan. He reported on the
2002-03 goals and objectives of the Office of City and Community
Relations and the specific community related activities for 2002-03.
Mr. Bryan also proposed an advocacy role for the committee with
respect to his office.
At
the end of the spring semester the committee felt that the best
way to work on
the real estate charge next year would be by becoming informed
through a series of meetings.
Some
suggested consultants were:
Clifford
L. Stanley, the Executive Vice President who is responsible for
furthering the University's revitalization initiative for West
Philadelphia.
Dennis
Culhane, Associate Professor of Social Welfare Policy at the
School of Social
Work who is the author of Neighborhoodbase: A Web-based Application
for Analyzing Neighborhood Conditions in Philadelphia (http://cml.upenn.edu/nis).
Local
community group representatives such as Melanie Lamond, local
realtor and
member of the University City Community Coalition (representing
Cedar Park Neighbors, Garden Court Community Association, Powelton
Village Civic Association, Saunders Park Neighbors, Squirrel Hill
Community Association, and Walnut Hill Community Association) and
possibly other representatives of districts in University City
such as Lisa Lord (Garden Court) and Maureen Tate (Cedar Park).
John
McGary, Director of Real Estate Brokerage, Facilities and Real
Estate Services
for the University.
2002-2003 Committee Members
Chair: Yvonne Paterson (microbiology/medicine); Faculty: Judith
A. Fisher (family practice & commmunity medicine), Aravind
Joshi (CIS), Cristle Collins Judd (music), Lynn Lees (history),
Yvonne Paterson (microbiology/medicine), Holly Pittman (history
of art), Georgette Poindexter (real estate), Robert Zimmerman (radiology
at CHOP); Graduate students: Leah Glickman; Undergraduate
students: Mary Braun (COL'03), Ophelia Roman (COL'05); PPSA: Valerie
Hayes (Affirmative Action), Jerome Smalls (OGC), Mark Stuart (Development & Alumni
Relations/Vet); WPSA: Sylvia Beauvais (Wharton); Ex officio: Jeanne
Arnold (director, African American Resource Center), Glenn Bryan
(director, community relations), Michael Diorka (director, recreation),
Sara Gallagher (director, operations-Office of EVP), David Grossman
(director, Civic House), Ira Harkavy (director, Center for Community
Partnerships), Michael Rose (managing director, Annenberg Center),
Stefany Williams-Jones (director, community housing).