| Marc Kaplan: Penn Medicine Communications |
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December 12, 2006, Volume 53, No. 15
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Marc Kaplan is the new Director of Communications at Penn Medicine. “He is responsible for supporting the institution’s strategic goals and initiatives with a broad spectrum of internal and external communications and for promoting the excellence of our research, patient care and educational programs to the media and the public at large,” said Susan Phillips, senior vice president for Public Affairs, Penn Medicine.
Mr. Kaplan has more than 20 years of experience in strategic communications serving the health care field. He held a similar position at The Rockefeller University where he headed the Office of Public Information, working with researchers and the staff of its hospital to make their achievements better known and understood. As senior communication officer for The Robert Wood Johnson Foundation, he supervised numerous national communication programs in the area of public health, chronic care, end-of-life issues, AIDS, and substance abuse. As director of public affairs for Consumer’s Union (publisher of Consumer Reports), he helped put in place a media platform that enhanced the reputation of the non-profit institution and highlighted its work.
Mr. Kaplan has also worked in the health care practice of two New York-based public relations agencies, where he worked on accounts related to oncology, cardiovascular disease and transplantation medicine. As president of his own health care public relations company, he worked with numerous institutions. |
