|Knowledge@Wharton’s Arabic Edition
March 30, 2010,
Volume 56, No. 27
Knowledge@Wharton, the award-winning online research and business analysis journal of the Wharton School of the University of Pennsylvania, launched a new version of its website called Arabic Knowledge@Wharton, http://knowledge.wharton.upenn.edu/arabic, at a ceremony earlier this month in Abu Dhabi.The new site, which is free and published in both Arabic and English, will include articles that focus on the Middle East’s increasing importance to the global economy.
“At Wharton we are committed to leading the world in the creation and dissemination of business knowledge. The launch of the new Knowledge@Wharton Arabic edition allows Wharton to bring new, regionally focused insight and analysis to the business community in the Middle East and around the world,” said Wharton Dean Thomas S. Robertson.
The inaugural issue will include articles about family businesses in the Middle East, the shortage of water in the region, challenges of recruiting and managing the regional work force, and marketing lessons from painter M. F. Husain.
Speaking on the occasion, Dr. Tayeb Kamali, Vice Chancellor, Higher Colleges of Technology & Group CEO, CERT Group of Companies said, “The launch of the Knowledge@Wharton Arabic edition is a significant milestone in our efforts to provide access to world class research on innovation and entrepreneurship. Knowledge@Wharton, with nearly 1.4 million business professional members worldwide, is a significant online resource connecting the local business community and students with experts around the world. We invite students and entrepreneurs to take full advantage of this portal and build their capacity to go global with their business using insight from Knowledge@Wharton.”
Founded in 1999, Knowledge@Wharton has long covered the emergence of the Middle East as a global economic force. Arabic Knowledge@Wharton will produce timely articles, podcasts, research papers and exclusive interviews with business and government leaders, among others for distribution to subscribers around the world. The content will draw upon the expertise of Wharton’s 11 academic departments, 25 research centers/initiatives and the broader faculty at the University of Pennsylvania in exploring topics such as private equity, family business, real estate and the impact of economic growth on the region.
“The recent financial crisis and its aftermath showed the interconnectedness of the global economy,” said Mukul Pandya, executive director and editor in chief of the Knowledge@Wharton Network. “The creation of an Arabic edition focused on this region will allow us to share analysis and insights about such issues with Knowledge@Wharton readers around the world.”
The new edition will be guided by an advisory board chaired by Sheikh Nahayan, consisting of international business leaders.
According to professor Raphael Amit, who oversaw the formation of the Wharton Entrepreneurship and Family Business Research Centre@CERT, “The debut of Arabic Knowledge@Wharton is central to our ability to share state-of-the-art business knowledge with readers in a vitally important region of the world.”
The Knowledge@Wharton network—which includes Chinese, Spanish, Portuguese and Indian editions, in addition to the original English language edition—has approximately 1.4 million subscribers in 189 countries worldwide.