Pedagogy and Video Production

A variety of styles may be deployed to create the videos for your open online course:

Any number of these styles can be utilized and mixed throughout the course or even within a given video. Considerations include how best to present the content, how you want students to use the content, and what format feels most comfortable to you. Instructors should consult with the relevant technical personnel in their school to get a greater sense of the possibilities. It is also worth noting that although most open online courses use videos to deliver course content, this does not have to be the only or even the primary mode of content delivery. The E-Learning and Digital Cultures course out of the University of Edinburgh relied mostly outside materials for the delivery of content in the course and the instructors only appeared in weekly Google+ Hangouts. However, issues of copyright and accessibility should be carefully considered when bringing in any outside material.


How are you going to keep students engaged and interested in the videos while helping students to achieve the learning goals of the course? Breaking the material down into relatively short videos (~10 mins) can help students to focus on the discrete points that you are making as well as help to maintain their attention. The in-video quizzes can give students regular feedback about whether they understood what was presented and keep them engaged. Defining who your intended audience is can help you choose examples that will interest your audience as well as help you to imagine who you are speaking to when you are talking to the camera.


In considering how to integrate visuals in your presentation, as with your face-to-face classes, you want to think carefully about how the visual is connected to the point that you are making. Finding the right image is even more challenging for your open online course, where fair use no longer applies. Therefore, if you are thinking about using a copyrighted image, you’ll want weigh how important that visual is for your presentation with the cost associated with using it. There are various resources to both help you find open access materials and handle copyright issues.