Robert Hornik will discuss "Do Mass Media Campaigns Influence Health Behavior?"
Dr. Hornik, Professor of Communication, holds the Wilbur Schramm Chair in Communication and Health Policy at the Annenberg School for Communication. Some major projects for which he has been principal investigator include USAID-sponsored evaluations of national AIDS education programs in four developing countries and child survival programs in ten developing countries. He is currently principal investigator on an evaluation of a domestic violence prevention project in Philadelphia .
The luncheon is at 11:45 A.M. on Thursday, September 24, 2009, in the Lenape Room of the University Club. More information.