William T. Kelley, Marketing

Dr. William T. Kelley, associate professor emeritus of marketing in the Wharton School, died July 17, 2011 at age 94.

Born in Jersey City, New Jersey, Dr. Kelley earned his BA from the University of Toronto in 1939, his MBA from the Wharton School in 1941 and his PhD in economics, also from Penn, in 1951. That same year he was appointed assistant professor in the department of marketing. He was promoted to associate professor in 1958. He retired in 1982.

Dr. Kelley’s areas of expertise included advisory procedures, policies and management, transportation economics and management and public utility promotion.

A contributor to many marketing journals, Dr. Kelley also co-authored Changing Patterns of Retailing, Selling: Its Broader Dimensions and The Management of Promotion.

In addition to teaching, Dr. Kelley served as a consultant to General Motors; and the US government organizations, International Cooperative Administration and the War Shipping Administration.

Dr. Kelley received the Herbert W. Hess Memorial Award for Distinguished Service in Marketing in 1954.

Dr. Kelley is survived by his wife, Barbara and his son, Thomas.