When Vredenburgh talks about “taking the organization to scale,” she explains that it involves “transforming every aspect of our business in order to go to a size that’s five times what we are today.” That means more than just quadrupling the number of matches over the next five years. It also means ramping up the technology and the linkage between the local BBBS affiliates and the national organization, and between BBBS and potential donors. A daunting challenge, but the consensus is that she’s up to it.
“Judy Vredenburgh has had a tremendously positive impact on Big Brothers Big Sisters of America, and frankly on the local organization here,” says Marlene Olshan, director of the Southeastern Pennsylvania chapter of BBBS. “She was the catalyst of change here, and she and I have developed a close working relationship, so that we can have synergies in ways that were never seen before between local and national organizations.”
“Judy’s genius was to declare what seemed to be an absolutely impossible growth projection and goal,” says DiIulio, “and to galvanize people within the organization to achieve this goal, as well as galvanize her external constituencies.”
Most of the local BBBS organizations, Olshan notes, don’t have the time, money, or resources to do much in the way of research and development. But under Vredenburgh, the national organization has been able to carry out some important R&D.
Consider something as seemingly minor as BBBS’s recruiting message.
“In the old days, a lot of the message was, ‘Help needy kids,’” Olshan points out. “In the research that Judy did, they found that that was really a turnoffit was just too much for people.” So they tried something a little more upbeat: “Little Moments. Big Magic.” It worked. “What motivated people is the message that it’s fun to hang out with kids,” Olshan adds. “So the message emphasized that you’re going to get as much out of this as the kids.”
Vredenburgh is living testimony to that. When she took the job at BBBS, she had to move to Philadelphia by herself (her husband is a professor at City University of New York, and her daughter was then an undergraduate at Yale). She quickly realized that it was a good time to become a Big Sister. “I’m starting a new life here, I’m lonely, I have a new job, and it was an amazing way to become a friend with a young person, share my experiences, be a role model,” she says. But there was another reason, too: She knew the experience would help her understand on a visceral level just what it is the people in her organization do.
“If you really are customer-oriented, then it’s really helpful to be the customer,” she explains. “This is an example of how, by staying really close to what our program is and does, and seeing how our caseworkers work and how the dynamics in a relationship build over time, I really see what our work is. But then you can’t be too personal about it, because you’re a sample of one.”
Even more important, perhaps, is Vredenburgh’s work in creating new paradigms for matching needy kids with adult mentors.
BBBS, she points out, can match a child with an adult in several ways. One is through the traditional “open-ended community program,” in which a parent or guardian requests a Big Brother or Sister for a child. The obvious limitation to that approach is that children who have a parent or guardian willing and able to make that phone call already have at least the rudiments of a support system in place. The neediest ones often do not.
To address their needs, BBBS has to be somewhat more proactive. That involves working with institutionsschools, for instance.
“When you go into these Title 1 schools, these really needy schools, the teachers, the guidance counselors, the principals know which kids are really in trouble,” Vredenburgh points out. “They’re either bullies or they’re withdrawn. And they tell us which kids to match.”
Her goal is to match at least 20 percent of the most troubled kids in these schools with Big Brothers or Sisters, she explains. “When we do that, we not only help those needy kids start to learn and be able to be reached by the teacherwe have great data around changes in lateness, absenteeism, retention in grade, performing well enough to be promoted to the next groupbut the whole environment in that classroom and in that school starts to change for all the kids. So you get to a tipping point where you really have a different kind of educational experience and attainment for all the kids in that elementary school. If there are 200, 250 kids in the school, and you’re reaching 40 or 50 of those kids, all of the kids have an improved environment in which to learnand the teachers have a much better chance to really teach.”
In recent years, a rich source of Big Brothers and Sisters in the Philadelphia areaboth school-based and community-basedhas been Penn. Through the Fox Leadership Program, which works with Civic House and men’s basketball coach Fran Dunphy, among others, some 140 Penn students have become Big Brothers and Sisters. That’s the second-largest university-based BBBS program in the country, and don’t be surprised if it is soon the biggest.
“Penn students are very community-service-oriented, and we’re thrilled to be able to provide them with the opportunity to be a mentor or work within the organization,” says Tierney, who stresses the importance of flexible hours and structuresand of having funfor both Bigs and Littles. “The local [BBBS] agency has made such a commitment to this program that they have actually put someone in place here at Pennher office is right across from mine. They see Penn as a win/win situationit has quality undergraduates, and they have kids in need in the community, and they see Penn as an excellent way to help them fulfill their missionwhich is to serve as many kids as possible in the Philadelphia area.”
A few weeks after taking over BBBS in 1999, Vredenburgh arrived at her office and glanced at her schedule for the day. It was jammednot surprising for a new CEOand among her appointments was a brief meeting with someone from Penn’s Department of Development and Alumni Relations (DAR). Vredenburgh’s reaction was guarded, to put it gently.
“I was swamped,” she recalls, “and I see on my calendar this ‘Linda Kronfeld15-minute appointment’ somehow squeezed in.” When Kronfeld arrived, the first thing Vredenburgh said to her was, “How did you get in?”
Kronfeld had several angles she could work. She was a Big Sister herself and a Penn alumna (C’78), as well as executive director of principal gifts at DAR, which gave her access to some unique documents. She quickly pulled out one: a typewritten résumé, circa 1970, from one Judy Nemez Vredenburgh. It was an unlikely ice-breaker“It was frankly embarrassing what I said on there,” says Vredenburgh with a rueful laughbut it worked. It turned out that Kronfeld had an ulterior motive that went beyond just persuading Vredenburgh to renew her ties to her alma mater.
“She came in with the express agenda of telling me about this new endowed-chair professor who was being brought back to Penn,” says Vredenburgh. That would be DiIuliowho, it turned out, had orchestrated the sneak-appointment. Kronfeld wanted Vredenburgh to be one of the first speakers in the Fox Leadership Program, and she was arranging for her to have lunch with DiIulio.
“He wanted to meet me because he was on the council at P/PV, and he could not believe this data around Big Brothers Big Sisters,” explains Vredenburgh. “It was so powerful; we did such quality work; and he wanted to meet this person who was coming in to take this organization to scale. And [Kronfeld] wanted me to meet him so I could get reconnected with Penn.”
And so Vredenburgh and DiIulio had lunch, and given the gushy things they say about each other (and the fact that she convinced him to join the board of BBBS), it is fair to say that they hit it off. As they began to brainstorm, they talked about enlisting churches to help find volunteers and financial supporters for BBBS, since one of the key tenets of DiIulio’s worldview is that faith-based programs are often the most effective and well-organized means of reaching troubled kids. Somewhere along the line DiIulio suggested that children who have a parent in jail should be targeted. That hit home for Vredenburgh, whose daughter Cynthianow a graduate student at Whartonwas a Big Sister to a girl whose mother was in jail.
“I said, ‘John, that’s perfect, because we always reach kids who have a parent in jail,’” recalls Vredenburgh. “‘Of course we want to reach the neediest kids.’”
And sad to say, there is no shortage of them. Some 2 million children in the United Statesmore than half of whom are less than 10 years oldhave at least one parent behind bars. According to a U.S. Senate report, children of prisoners are six times more likely to be incarcerated at some point in their lives than other children. Without effective intervention, the report predicted, up to 70 percent of them will become involved with the criminal-justice system. Given that the nation’s prison population is increasing by nearly six percent a yearand that the number of women in prison has more than doubled since 1990the need to mentor these kids is urgent.
DiIulio convinced the Pew Foundation to fund a pilot program for children of incarcerated and formerly incarcerated parents in Philadelphia, and he brought in former Philadelphia Mayor W. Wilson Goode WG’69 Hon’84 to run it. The program is named Amachi, from a West African word meaning “who knows but what God has brought us through this child,” and its motto is “People of Faith Mentoring Children of Promise.” The idea was to recruit volunteers from inner-city congregations to provide one-to-one mentoring to the children. BBBS would oversee the screening, matching, and training of mentors, and its main partner, along with the churches, was the Center for Research on Religion and Urban Civil Society at Penn (now the Program for Research and Teaching on Religion and Urban Civil Society). Within 60 days they had 700 volunteers.
Since its inception in 2000, the Amachi program in BBBS’s southeastern Pennsylvania region, working through some 60 churches, has served more than 800 children. The program has spread to 118 BBBS agencies around the country, including one in Brooklyn backed by U.S. Senator Hillary Rodham Clinton Hon’93of New York. And for the first time, there is significant federal money, thanks largely to DiIulio’s stint as director of the Office of Faith-Based and Community Initiatives for the George W. Bush administration (where some pundits dubbed him the “God czar”). In his 2003 State of the Union Address, President Bush proposed a $150 million initiative that would bring mentors to 100,000 children of prisoners, and that has so far led to $50 million for the Amachi program and another $50 million for mentoring children in Title 1 schools.
“I don’t know of any program in the country of any national nonprofit that can claim to have an initiative that has won the enthusiastic public support of everybody from Hillary Rodham Clinton to George W. Bush,” says DiIulio with palpable pride. “They speak about the program in glowing terms, and they’ve embraced it.
“Generally, for reasons good and badmostly badprograms tend to develop a kind of political profile: either they’re liberal programs or they’re conservative programs,” he notes. “This one, and Big Brothers Big Sisters itself, has kept mentoring where it should beabove the fray and close to the heart. It works, and it’s about improving the life prospects of young people. And the technology is loving, caring, responsible adults.”
Like, say, Vredenburgh, for whom running BBBS is a “dream jobthe best job in the world,” even though it comes with its full share of stress and has forced her to become a commuter spouse.
“I’m doing this job because I want to help kids,” she says. “I am at a place where I would not spend my full-time career on anything I didn’t care deeply about. And helping kids fulfill their potential is just an enormous opportunity.
“I kind of pinch myself every day,” she adds quietly. “I hope I never take it for granted that I’ve been able to enact the dream.”
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©2005 The Pennsylvania Gazette
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