Yoram (Jerry) Wind

The Lauder Professor of Marketing
University of Pennsylvania

Dr. Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature; his contributions include 14 books and more than 200 papers, articles, and monographs encompassing the areas of marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior, and global marketing. He has lectured in faculty seminars and executive programs in more than 50 universities worldwide. Dr. Wind has served as editor-in-chief of the Journal of Marketing. He has been on the policy boards of the Journal of Consumer Research and Marketing Science and on the editorial boards of all major marketing journals. He recently edited a special issue of Marketing Science on "Empirical Generalizations" (with Frank Bass) and a special issue of Journal of Marketing Research on "New Product Development: 'Best Practice' in Research, Modeling and Applications."

Dr. Wind has served as a consultant to many Fortune 500 firms and a number of non-U.S. multinationals in the financial services, pharmaceuticals, information, and consumer packaged goods industries. His consulting focuses on overall global corporate and business strategy and marketing strategy, especially the development of new products and services. In addition he has served as an expert witness in various legal cases. His current clients include AT&T, SEI, Price Waterhouse, and Edward Jones. Dr. Wind is a trustee of the Philadelphia Museum of Art, a director of Enhance Financial Services Corporation, and a former director of Contel Corporation and a number of high-tech startups. He is one of the founders of the Interdisciplinary Center of Law, Management and Technology (Israel) and the chairman of its International Advisory Board.

Dr. Wind is an active member of the major marketing and management science professional associations. He is a former academic trustee of the Marketing Science Institute and a member of a number of its steering committees. He is also a former chairman of the College of Marketing of the Institute of Management Science and a member of the Board of Directors of the Philadelphia AMA Chapter. He is the founder of the Management Education Council that oversees Wharton's new MBA curriculum and a member of the board of a number of Wharton's research centers and the Lauder Institute.

Dr. Wind is the recipient of various awards, including the prestigious Charles Coolidge Parlin Award (1985), the AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the first Faculty Impact Award given by Wharton Alumni (1993). He was elected as the 1984 member of the Attitude Research Hall of Fame and has won a number of research awards, including two Alpha Kappa Psi Foundation awards (1973 and 1976).