David Reibstein of Penn’s Wharton school says marketers can be pigeonholed into a specific product space if they don’t reinvent their image.
Penn in the News
Kathleen Hall Jamieson of Penn’s Annenberg School for Communication discusses the relationship between politicians and their aides.
Nathaniel Persily of the Law School says Republicans have stronger legal teams.
Martin Seligman of the School of Arts and Sciences is cited for his pioneering work in positive psychology.
Mauro Guillén of Penn’s Wharton School discusses Spanish companies’ acquisition of American companies.
Susan Wachter of Penn’s Wharton School says condominium sales are slowing.
Stephen Gale of the School of Arts and Sciences discusses bans on liquids on airlines.
Kathleen Hall Jamieson of Penn’s Annenberg School for Communication discusses senatorial campaign strategies.
Ann Rogers of the School of Nursing is cited for her research on sleep deprivation.
Mitchell Lazar of the School of Medicine says that more medical tools are required to win the fight against obesity.
Dean Michael Delli Carpini of Penn’s Annenberg School for Communication says political webcasts could weigh heavily in future elections.
Jeremy Siegel of Penn’s Wharton School says retirement for baby boomers may be more difficult than expected.
Penn ranks fifth in worldwide biotech research papers.
Marcos Frank of the School of Medicine comments on a study linking sleep and social skills.
Anita Allen of the Law School authors an editorial addressing the debate on mandatory HPV vaccinations.
Lawrence Sherman of the School of Arts and Sciences says violent crime data is skewed to make Philadelphia look bad.
Arthur Caplan of the School of Medicine says gender screening is a troubling new trend in the U.S.
Andrew Metrick of Penn’s Wharton School says stock fraud is potentially the most lucrative.
Harvey Rubin of Penn's Institute for Strategic Threat Analysis and Response and the School of Medicine discusses the new “Ready” plan designed to aid in disaster preparedness.
Lawrence Sherman and David Berk of the School of Arts and Sciences discuss a program to prevent murder by singling out the most likely perpetrators.