Michael Kelty

Michael Kelty Photo credit: Mark Stehle

WHO HE IS : Buyer, Computer Connection

TIME AT PENN: 8 ½ years

WHAT HE DOES: Kelty maintains merchandise levels, tracks trends and brings in new products. He also designs the Computer Connection ads that appear in the Daily Pennsylvanian and the Wharton Journal.

PRODUCTS ON THE SHELVES: Right now, Kelty says he has about 4,000 “active” products. “It’s quite a bit to keep track of.”

MOST POPULAR ITEM: Kelty recently offered a $699 last generation MacBook. “We sold 75 in four days, which was phenomenal.”

LEAST POPULAR ITEM: When Kelty first took over as buyer he brought in a product called an “authenticator,” which was basically a finger print reader for computer users. “Hey, this is a great idea,” thought Kelty. But, “It sat, it would not move.”

TALKING OF HYPE: Microsoft’s Zune MP3 player, according to Kelty, is “not really doing so well.” Compared to the iPod, he says, “there is no question which is more popular.” The store sells about 200 of the latter every month.

Originally published on February 15, 2007