Dr. Amy B. Jordan
Director, Media and the Developing Child Sector
Annenberg Public Policy Center
University of Pennsylvania
* Parents' and children's use of and attitudes toward television and movies
* The impact of the Federal Communications Commission regulation of children's TV
* The amount and quality of television for children on commercial, public and cable TV
"I worry about the temptation to use television and DVDs as a permanent baby-sitter. Children need to hear their parents respond to them to develop good vocabularies. They require elaborate pretend play to expand their imaginations. And they need a good book and a soft lap to connect reading with positive feelings."