Now on YouTube, Local News

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Expert:
Dr. Joseph Turow
Professor of Communication
Annenberg School for Communication, University of Pennsylvania

Professor Turow has been described as “the reigning academic expert on media fragmentation.” (N.Y. Times magazine)

Research interests:
• Media segmentation
• Marketing and the new media world
• Interaction of media industries

Quote: “Hyperlocalism is certainly the wave of the future for video news. It’s a trend that will reshape local television, and Google knows it.”