Penn Branding Standards

The University of Pennsylvania has been synonymous with excellence for well over 200 years. The Penn logo and university shield are graphic manifestations of our tradition and reputation. They are an intregal component of the overarching Penn experience and are as central to the University as College Hall, Locust Walk or Ben Franklin. These symbols play an important role in promoting the Penn brand and as such, it is important that the logo not be physically altered.

With the reputation of the University in mind we have devised a few, simple, easy-to-follow rules regarding logo usage. Abiding by these standards will ensure a unified, professional appearance across all communications mediums. We encourage all those who use the logo to read through the pages that follow and if you have any questions please do not hesitate to contact ucomms-web@lists.upenn.edu.

• Penn Logo Identity and Branding Standards
• The Penn Shield
• Colors
• Typography
• Download Logos

School logos may be obtained by contacting Publication Services.

» Wharton Brand Standards

» UPHS Brand Standards

Related links

» Web Style Guide

» Campus Photographs

» A Guide to the Usage of the Seal and Arms of the University of Pennsylvania

» History of the Seal and Arms of the University of Pennsylvania

» Stationery Ordering Information