Logos & Brand Services
The University of Pennsylvania has been synonymous with excellence for well over 200 years. The Penn logo and university shield are graphic manifestations of our tradition and reputation. They are an intregal component of the overarching Penn experience and are as central to the University as College Hall, Locust Walk or Ben Franklin. These symbols play an important role in promoting the Penn brand and as such, it is important that the logo not be physically altered. Please always use the official renditions of the Penn logo and replace any older iterations of the University logo where they exist. Abiding by these standards will ensure a unified, professional appearance across all communications mediums.
Use of the University insignia (seal) is regulated by the Office of the Secretary with assistance from the Office of University Communications. Questions regarding use of the Penn seal should be directed to the Office of the Secretary.
The Penn Brand
The Penn logos are the primary graphic elements of the University branding program. Consistent application and precise production of the logos will identify and reinforce public awareness of the University, its schools, departments, and other areas. When the logos are used properly with the other elements of the branding program, a unique and effective visual style can be established.
Download Penn Logo
The logo elements are available in both print-quality EPS (Encapsulated PostScript) and Web-ready GIF versions. To ensure that the EPS versions are used only by members of the University or authorized agencies working on behalf of the University, it is necessary to use a PennKey ID and password to access the logos.
Style Guides
- Penn Web Style Guide
In order to ensure a unified web presence and reinforce Penn's brand identity, official University web pages need to follow the standards and guidelines.
- Logo Style Guide
A style guide demonstrating correct usages as well as logo specifications is available from the Print and Interactive Communications Website, operated by the Division of Business Services for download as a PDF file.
If you do not have a PennKey and password, but have a legitimate need to access the logos, please contact Denise McShea at dmcshea@upenn.edu or ucomms-web@lists.upenn.edu.
University Communications and the Division of Business Services manage the primary University logo only. If you need the logo of an individual school or center, including Athletics, you must contact that school or center directly.
