Penn Medicine Launches Nationwide "Impressions of Philadelphia" Photography Contest

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Media Contact:Katie Delach | Katie.Delach@uphs.upenn.edu | 215-349-5964February 17, 2014

Penn Medicine, in partnership with the Center for Emerging Visual Artists, today announced a new opportunity for photographers to have their work displayed in a unique setting. Up to 25 images depicting the theme “Impressions of Philadelphia” will be selected for large format wall displays (approximately 19x19 feet) in public areas of the new Pavilion for Advanced Care (PAC) at Penn Presbyterian Medical Center. Installations will be a permanent element to the interior design of the Pavilion, which is scheduled for completion in January 2015, and are anticipated to be displayed for the life of the building. In addition, prizes will be awarded for Best in Show ($5,000) and Top 5 ($1,000 each).

“We’re thrilled to invite members of the Penn Medicine community, Philadelphia and beyond to take part in helping to design the interior of our new Pavilion,” said Michele Volpe, executive director and CEO of Penn Presbyterian Medical Center. “This is a great opportunity for us to showcase the work of some very talented artists – professional or amateur – and we’re excited to see Philadelphia through their eyes.”

Submissions should reflect the theme “Impressions of Philadelphia,” and should capture elements of local landscape, architecture, or objects with artistic composition. Preference will be given to unique, not necessarily iconic images. Winning submissions will be printed on laminate panels in black and white with post processing modification made by a design team to add a highlighted color pop which will correspond to the PAC interior color palette. Possible locations for display include waiting rooms, imaging suites, and elevator lobby walls throughout the hospital Pavilion.

“We want the new Pavilion to feel inviting and soothing for our patients and guests, and we recognize that images of home can serve as a source of comfort in difficult times,” said Alyson Cole, assistant executive director of Penn Presbyterian and PAC project executive. “We draw inspiration from our community, so it makes sense for us to involve them in this process.

Judging will consist of two rounds of evaluation. A panel of judges will review submissions based on the quality of the images and consistency with the desired theme. Selected entries will be chosen for the Finalist Review Round. Artists will be notified of the panel's decision by email. Those artists whose images are accepted to the Finalist Review Round will be given further instructions at that time.

The deadline for submissions if May 15, 2014. For more information on the contest, guidelines and submission criteria, please visit PennMedicine.org/PhotographyContest

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