‘Application Inflation’ Has Many Causes—and Consequences

November 19, 2010

After taking over as Yale University’s dean of undergraduate admissions five years ago, Jeffrey Brenzel studied a lot of institutional data. He learned that Yale, which enrolls 1,300 freshmen annually, was sending about 120,000 viewbooks each year to high-school students who had inquired about the university, or whose names the admissions office had purchased from testing companies and other sources.