J. Scott Armstrong, professor of marketing, comments on marketers inventing characters to bring personality to inanimate objects.
Penn in the News
Pittsburgh Post-Gazette — August 25, 2004
USA Today — August 24, 2004
Kathleen Hall Jamieson, director of the Annenberg Public Policy Center, comments on the Abu Ghraib prison stories and how they benefit John Kerry.
U.S. News and World Report — August 2, 2004
After a business plan has been established, David Hsu, assistant professor of management, recommends soliciting a variety of financial resources such as family and friends before going to banks for small business loans.
Christian Science Monitor — July 29, 2004
Kathleen Hall Jamieson, director of the Annenberg Public Policy Center, says that Sen. Kerry's biggest challenge is to prove he is qualified to lead the nation during a time of war.
Forbes.com — July 27, 2004
Mark Pauly, professor of health care systems, says medical imaging procedures like CAT scans, MRIs and ultrasounds are becoming so common that, if a practice owns a scanner, the cost of each scan is so low that it becomes almost pure profit.
New York Times — July 26, 2004
A new study from the Annenberg Public Policy Center finds that African-American voters are solidly Democratic, and Hispanic voters are more closely aligned with the Democratic Party than they were four years ago.
Associated Press — July 24, 2004
David Gilman Romano, adjunct professor of classical studies and director of the Mount Lykaion excavation near ancient Olympia, says that ancient olympics were not as idealistic as we might think and often included cheating, scandal and gambling.
Washington Post — July 24, 2004
Kim Lane Scheppele, professor of law, comments on whether the federal government's report that ties Zacarias Moussaoui to the Sept 11 attacks has imperiled his right to a fair trial.
Washington Post — July 20, 2004
Ann Rogers, associate professor of nursing, discusses a research study finding that nurses working more than a 12-hour shift were more likely to make mistakes involving patient medication.
Associated Press — July 18, 2004
David Skeel, professor of law, comments on the legal process of filing for Chapter 11 bankruptcy by the Roman Catholic Archdiocese of Portland in order to settle more than 60 pending clergy sex-abuse cases.
New York Times — July 18, 2004
Gary Foster, clinical director of the Weight and Eating Disorder Program, says that academic obesity programs define success as losing 5 to 10 percent of body weight but warns that Medicare weight-loss policy may measure success differently.
Washington Post — July 16, 2004
Lee Stetson, dean of admissions, discusses why admissions officers review final transcripts and search for second-semester, high-school seniors who slacked off after they were accepted to college.
USA Today — July 15, 2004
In order to help overweight children, Gary Foster, clinical director of the Weight and Eating Disorders Program, recommends achieving small sucesses by taking one step at a time toward better eating habits.
South Florida Sun-Sentinel — July 13, 2004
Kathleen Hall Jamieson, director of the Annenberg Public Policy Center, comments on an American political trend in which rival groups unveil "shadow Web sites" in an attempt to draw attention to controversial issues.
New York Times — July 12, 2004
Julie Sochalski, associate professor of nursing, explains that experienced nurses are fleeing Africa for the United Kingdom for higher wages and better working conditions and says the U.S. may also see an influx of African nurses.
Washington Post — July 12, 2004
Rexford Ahima, assisant professor of endocrinology, says fat tissue was once thought of as a passive organ but new research suggests it plays a much greater role.
New York Times — July 12, 2004
Daniel Rader, director of preventive cardiology, says lowering cholesterol levels to 70 may be difficult to achieve for patients who have heart disease plus another condition such as high blood pressure or diabetes.
New Orleans Times-Picayune — July 5, 2004
In a speech delivered at the Essence Festival in New Orleans, Michael Eric Dyson, professor of religious and Africana studies, suggests that U.S. media outlets are not properly portraying African-Americans.
Associated Press — July 4, 2004
Mark Pauly, professor of health care systems, comments on the $100 million investment by western Pennsylvania's largest health care insurer for an animal cloning lab, a pharmacy and other biomedical startups.
USA Today — June 30, 2004
Leslie Womble, assistant professor of psychology, comments on research that finds dieters are more likely to lose weight using a self-help manual versus an Internet diet service.