Annenberg School for Communication

Video: Cereal Characters Vie for Kids’ Attention

March 15, 2011

Matthew Lapierre of the Annenberg School for Communication discusses his study on how the use of media characters on food packaging influences children’s taste assessment.

Article Source: CBS News
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REPORTERS: Penn Experts on Japan, the Earthquake and the Tsunami, Including Video

  •  Dr. Benjamin P. Horton on the science of tsunamis
  •   Dr. Stephen Phipps on the science of earthquakes
  • Dr. Barbie Zelizer on journalism’s coverage of crisis and our fascination with images of death
  • Dr. Linda Chance on Japanese civilization
  • Dr. Erwann Michel-Kerjan on risk management

Expert:

               Dr. Benjamin P. Horton