Matthew Lapierre of the Annenberg School for Communication leads a study on how the use of media characters on food packaging influences children’s taste assessment.
Annenberg School for Communication
CHICAGO – The use of media characters on cereal packaging may influence children’s opinions about taste, according to a report in the March issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals.
The article is the outgrowth of a study by Annenberg doctoral students Matthew Lapierre and Sarah Vaala, and Deborah L. Linebarger, Ph.D., assistant professor of communication.
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