Two Web sites at the University of Pennsylvania have won Webby People’s Voice Awards at the 17th annual Webby Awards, presented by the International Academy of Digital Arts and Sciences.
Annenberg School for Communication
Daniel Langleben of the Perelman School of Medicine and An-Li Wang of the Annenberg Public Policy Center are cited for their collaborative research on strong anti-smoking advertisements.
Researchers from the Perelman School of Medicine at the University of Pennsylvania have shown that an area of the brain that initiates behavioral changes had greater activation in smokers who watched anti-smoking ads with strong arguments versus those with weaker ones, and irrespective of flashy elements, like bright and rapidly changing scenes, loud sounds and unexpected scenario twists.
Barbie Zelizer of the Annenberg School for Communication says, “Visuals connect us in ways words just can’t.”
Barbie Zelizer of the Annenberg School for Communication comments on graphic images shared via the media after the Boston Marathon blasts.