After “Black Friday” and “Cyber Monday,” there is “Giving Tuesday.”
“Giving Tuesday” highlights a practice that’s long existed. Traditionally, the holiday season and the end of the year have been active in terms of donations to charities and non-profit organizations. Nearly 25 percent of philanthropic gifts will be made between now and Dec. 31.
This year on “Giving Tuesday,” the University of Pennsylvania’s Center for High Impact Philanthropy will launch its first multi-platform guidance for donors who want to know that their end-of-year giving will make the greatest difference in the lives of others.