Wharton School

Make Daily Deals Work Long Term

May 5, 2013

Eric Bradlow of the Wharton School is quoted about the purpose of daily-deal campaigns.

Article Source: Wall Street Journal

How Colonoscopies Are Like Home Renovations

May 6, 2013

Ezekiel Emanuel of the Perelman School of Medicine and the Wharton School contributes an op-ed about colonoscopies.

Article Source: New York Times

Housing Rebound Is Facing Obstacle: Too Few Homes

May 1, 2013

Susan Wachter of the Wharton School shares her comments and predictions on the housing market recovery.

Article Source: Associated Press

Millennials with MBAs Forced to Look Beyond Big Firms

May 2, 2013

Maryellen Reilly Lamb of the Wharton School shares her thoughts on MBA graduates going into business for themselves.

Article Source: Today.com

The Experts: What’s the Best Way to Test a New Business Idea?

April 29, 2013

Karl Ulrich of the Wharton School offers his advice about determining ‘purchase intent’ for new businesses.

Article Source: Wall Street Journal

Video: Will You Buy Into Obamacare or Pay the Penalty?

April 30, 2013

Kevin Volpp of the Perelman School of Medicine and the Wharton School discusses health-care costs.

Jonah Berger: How to Make Your Marketing Campaigns Go Viral

April 25, 2013

Jonah Berger of the Wharton School talks about the science behind making a marketing campaign go viral.

Article Source: Forbes.com
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Media Contact:Jacquie Posey | jposey@upenn.edu | 215-898-6460April 29, 2013

Three Penn Professors Elected to the American Academy of Arts and Sciences

Three University of Pennsylvania faculty members have been elected to the 2013 class of members of the American Academy of Arts and Sciences.

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Media Contact:Peter Winicov | winicov@wharton.upenn.edu | 215-746-6471April 25, 2013

ZenKars Wins Wharton Business Plan Competition

The Wharton School of the University of Pennsylvania announced that student team ZenKars won the $30,000 Perlman Prize at the 2013 Wharton Business Plan Competition (BPC).

Audio: NFL Draft Is Less Art, More Science: A How-to Guide

April 25, 2013

Kenneth Shropshire of the Wharton School comments on how the NFL draft has become data-driven.