Wharton School

Start-Ups Offer Bargains for Users’ Data

June 1, 2010

Stephen Hoch of the Wharton School says consumers are more willing to provide personal data if there are incentives.

Article Source: New York Times

More Workers Start to Quit

May 26, 2010

Peter Cappelli of the Wharton School says employees are often reluctant to switch jobs during recessions.

Article Source: Wall Street Journal

Curling Up With a Good ... E-Book Reader

May 26, 2010

Jonah Berger of the Wharton School comments on e-books’ impact on the advertising of books.

Article Source: Philadelphia Inquirer

Wireless Industry Goes Prospecting for Spectrum

May 25, 2010

Kevin Werbach of the Wharton School says public demand for wireless bandwidth is outpacing capacity.

Article Source: CNET

Some Business Travelers Like Constant Net Access; Others Don't

May 24, 2010

Nancy Rothbard of the Wharton School says universal Internet access leads to extra stress for travelling employees.

Article Source: USA Today

Hotels Book Unusual Events to Draw in the Public

May 24, 2010

Leonard M. Lodish of the Wharton School discusses brand competition.

Article Source: New York Times

What Is Naked Short Selling?

May 19, 2010

David Musto of the Wharton School explains the stock term “naked short selling.”

Article Source: CNN

Blue Cross Change Could Cost Sole Proprietors

May 16, 2010

Mark Pauly of the Wharton School says insurers are amending policies due to the new health-care-reform legislation.

Article Source: Philadelphia Inquirer

Are You W.S.J.? Is That Why You're Reading This?

May 15, 2010

Uri Simonsohn of the Wharton School analyzes name-recognition studies.

Article Source: Wall Street Journal

Why You Prefer Some Brands Over Others

May 14, 2010

Uri Simonsohn of the Wharton School discusses brand recognition.

Article Source: SmartMoney