Wharton School

Curling Up With a Good ... E-Book Reader

May 26, 2010

Jonah Berger of the Wharton School comments on e-books’ impact on the advertising of books.

Article Source: Philadelphia Inquirer

Wireless Industry Goes Prospecting for Spectrum

May 25, 2010

Kevin Werbach of the Wharton School says public demand for wireless bandwidth is outpacing capacity.

Article Source: CNET

Some Business Travelers Like Constant Net Access; Others Don't

May 24, 2010

Nancy Rothbard of the Wharton School says universal Internet access leads to extra stress for travelling employees.

Article Source: USA Today

Hotels Book Unusual Events to Draw in the Public

May 24, 2010

Leonard M. Lodish of the Wharton School discusses brand competition.

Article Source: New York Times

What Is Naked Short Selling?

May 19, 2010

David Musto of the Wharton School explains the stock term “naked short selling.”

Article Source: CNN

Blue Cross Change Could Cost Sole Proprietors

May 16, 2010

Mark Pauly of the Wharton School says insurers are amending policies due to the new health-care-reform legislation.

Article Source: Philadelphia Inquirer

Are You W.S.J.? Is That Why You're Reading This?

May 15, 2010

Uri Simonsohn of the Wharton School analyzes name-recognition studies.

Article Source: Wall Street Journal

Why You Prefer Some Brands Over Others

May 14, 2010

Uri Simonsohn of the Wharton School discusses brand recognition.

Article Source: SmartMoney

Incubated in the Classroom: Wharton Ventures

May 14, 2010

Emily Cieri of the Wharton School discusses the Wharton VIP program.

Music Biz Wins Big in LimeWire Copyright Case

May 13, 2010

Richard Waterman of the Wharton School provides expert testimony on online copyright infringement.

Article Source: ABC News