Wharton School

The Rise of the ‘Silver Divorce’

June 7, 2010

Betsey Stevenson of the Wharton School discusses the “silver divorce” trend.

Article Source: Newsweek

Red, Hot, and Blue: The Hottest American Brand Is Not Apple

June 3, 2010

Jonah Berger of the Wharton School discusses airline JetBlue’s surge.

Article Source: Fast Company

Dieting for Dollars? More US Employees Trying It

June 1, 2010

Kevin Volpp of the School of Medicine and the Wharton School comments on incentivizing weight loss in the work place.

Article Source: Associated Press

Start-Ups Offer Bargains for Users’ Data

June 1, 2010

Stephen Hoch of the Wharton School says consumers are more willing to provide personal data if there are incentives.

Article Source: New York Times

More Workers Start to Quit

May 26, 2010

Peter Cappelli of the Wharton School says employees are often reluctant to switch jobs during recessions.

Article Source: Wall Street Journal

Curling Up With a Good ... E-Book Reader

May 26, 2010

Jonah Berger of the Wharton School comments on e-books’ impact on the advertising of books.

Article Source: Philadelphia Inquirer

Wireless Industry Goes Prospecting for Spectrum

May 25, 2010

Kevin Werbach of the Wharton School says public demand for wireless bandwidth is outpacing capacity.

Article Source: CNET

Some Business Travelers Like Constant Net Access; Others Don't

May 24, 2010

Nancy Rothbard of the Wharton School says universal Internet access leads to extra stress for travelling employees.

Article Source: USA Today

Hotels Book Unusual Events to Draw in the Public

May 24, 2010

Leonard M. Lodish of the Wharton School discusses brand competition.

Article Source: New York Times

What Is Naked Short Selling?

May 19, 2010

David Musto of the Wharton School explains the stock term “naked short selling.”

Article Source: CNN