Wharton School

Marketing Takeaways From Popular Social Media Studies

September 24, 2014

The Wharton School’s Jonah Berger is cited for studying how content that triggers viewers’ emotions is popular and shared across the Web.

Article Source: Dubai Chronicle

How People Miscalculate Insurance Needs

September 23, 2014

Olivia S. Mitchell of the Wharton School writes making the right choices when purchasing insurance.

Article Source: Wall Street Journal

Why I Hope to Die at 75

September 17, 2014

Ezekiel Emanuel of the Perelman School of Medicine and the Wharton School explains his desired lifespan.

Article Source: The Atlantic

IBM Offers Workers Training and Pay Cuts

September 17, 2014

Peter Cappelli of the Wharton School discusses the nature of the training in the IBM program.

Article Source: New York Times

Why Millennials Should Have Kids -- and Soon

September 17, 2014

Stewart Friedman of the Wharton School is cited for studying Millennials’ thoughts on having children in comparison to Generation Xers.

Article Source: Time

Risks of Twins, Triplets May Prompt IVF Patients to Opt for Singletons

September 16, 2014

Research from the Perelman School of Medicine’s Pooja Mehta and Mark Pauly of the Wharton School is cited.

Article Source: Los Angeles Times

The DNA of Viral Content

September 15, 2014

Jonah Berger of the Wharton School explains that there are six strains to the DNA of viral content.

Article Source: The Guardian

Study: Children With Mentors Find Happier, More Fulfilling Careers

September 12, 2014

Katherine Milkman of the Wharton School is cited for research showing that white men, especially those with identifiably male names, have advantages over women and minorities.

Article Source: Fast Company

‘Location, Location, Location.’ How Where You Live Influences How You Shop Online.

September 12, 2014

David Bell of the Wharton School is interviewed about his new book Location is (Still) Everything.

Article Source: Washington Post

Meet the NEW Most Powerful Woman in Banking

September 11, 2014

Mauro Guillén of the Wharton School comments on new CEO of Santander Bank, Ana Patricia Botín.

Article Source: Fortune.com