Jonah Berger of the Wharton School says, “Out intuition is that the first mover is the winner in a product category … b
Eric Orts of the Wharton School comments on newscaster Brian Williams misrepresenting facts on air.
Jerry Wind of the Wharton School shares his choice for the best advertising campaign of all time.
A friendship formed while studying business at the University of Pennsylvania led two students from India to co-found a start up business. The pair, now seniors, say they’ve learned a lot about themselves in the process.
Adam Grant of the Wharton School says, “When you haven’t seen people in three or five years, you can’t predict what nov
Ezekiel Emanuel of the Perelman School of Medicine and the Wharton School comments on leading a study about cancer pati