Business

Data Show the Wide Range of Hospital Billings

May 9, 2013

Mark Pauly of the Wharton School shares his thoughts on hospital billing systems.

Article Source: Philadelphia Inquirer

The Importance of the ADB

May 2, 2013

Devesh Kapur of the School of Arts and Sciences shares his thoughts about the Asian Development Bank.

Article Source: Business Standard

Make Daily Deals Work Long Term

May 5, 2013

Eric Bradlow of the Wharton School is quoted about the purpose of daily-deal campaigns.

Article Source: Wall Street Journal

Housing Rebound Is Facing Obstacle: Too Few Homes

May 1, 2013

Susan Wachter of the Wharton School shares her comments and predictions on the housing market recovery.

Article Source: Associated Press

Millennials with MBAs Forced to Look Beyond Big Firms

May 2, 2013

Maryellen Reilly Lamb of the Wharton School shares her thoughts on MBA graduates going into business for themselves.

Article Source: Today.com

The Experts: What’s the Best Way to Test a New Business Idea?

April 29, 2013

Karl Ulrich of the Wharton School offers his advice about determining ‘purchase intent’ for new businesses.

Article Source: Wall Street Journal

Jonah Berger: How to Make Your Marketing Campaigns Go Viral

April 25, 2013

Jonah Berger of the Wharton School talks about the science behind making a marketing campaign go viral.

Article Source: Forbes.com
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Media Contact:Peter Winicov | winicov@wharton.upenn.edu | 215-746-6471April 25, 2013

ZenKars Wins Wharton Business Plan Competition

The Wharton School of the University of Pennsylvania announced that student team ZenKars won the $30,000 Perlman Prize at the 2013 Wharton Business Plan Competition (BPC).

Audio: NFL Draft Is Less Art, More Science: A How-to Guide

April 25, 2013

Kenneth Shropshire of the Wharton School comments on how the NFL draft has become data-driven.

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Media Contact:Kate FitzGerald | kfitz@wharton.upenn.edu | 215-898-8999April 24, 2013