Jonah Berger of the Wharton School discusses the importance of consumer authenticity in viral marketing.
Robert Inman of the Wharton School discusses the recession on a state-by-state level.
John Kimberly of the Wharton School offers his expert opinion on the identity crisis start-ups face when bought out.
The success of Penn’s “Power Down Challenge” is highlighted.
Penn influences redevelopment at USC.
Penn’s endowment performance is cited.