Health Care's "Consumer Reports": Helping Doctors Find the Best Treatments for You

July 13, 2010

Craig Umscheid of the School of Medicine and the Penn Medicine's Center for Evidence-Based Practice authors an op-ed on the consumer’s role in doctors’ prescription choices.

Article Source: Huffington Post

When the Bride Takes a Bride, Businesses Respond

July 15, 2010

Katherine Sender of the Annenberg School for Communication comments on the marketability of same-sex marriage and is cited for her book “Business, Not Politics: The Making of the Gay Market.”

Article Source: New York Times

Voices of Experience

July 15, 2010

Mauro Guillen of the Wharton School says continuous relevant research at international business schools is vital.

Letting the Machines Decide

July 13, 2010

Michael Kearns of the School of Engineering and Applied Science says computers are aiding stock market traders in ways experts can’t.

Article Source: Wall Street Journal

Brands and Stores Want Haul Videos

July 13, 2010

Jonah Berger of the Wharton School discusses the importance of consumer authenticity in viral marketing.

4 Reasons Why Texas Beats California in a Recession

July 13, 2010

Robert Inman of the Wharton School discusses the recession on a state-by-state level.

Article Source: Fortune

Rivals Google, Comcast Join to Back Wharton Forum

July 12, 2010

Kevin Werbach of the Wharton School is organizing the 2010 Supernova Forum.

Article Source: Philadelphia Inquirer

We Still Live in the Real World

July 9, 2010

David Bell of the Wharton School debates online consumerism.

Article Source: Bloomberg News

June Discounts Help Retail Sales, May Hit July

July 9, 2010

Stephen Hoch of the Wharton School says there’s “no evidence that somehow the consumer is going to step up to the plate and spend us out of the economic doldrums."

Article Source: Reuters

Can Honest Tea Take Coke’s Money and Keep Its Own Culture?

July 7, 2010

John Kimberly of the Wharton School offers his expert opinion on the identity crisis start-ups face when bought out.

Article Source: New York Times