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Media Contact:Jill DiSanto-Haines | jdisanto@upenn.edu | 215-898-4820 June 4, 2010

Cheating-Prevention Software Takes $25,000 Prize in Milken-Penn GSE’s Education Business Plan Competition

PHILADELPHIA — Two men from Texas have won $25,000 in the only business plan competition designed to use innovation to improve education.

Red, Hot, and Blue: The Hottest American Brand Is Not Apple

June 3, 2010

Jonah Berger of the Wharton School discusses airline JetBlue’s surge.

Article Source: Fast Company

Dieting for Dollars? More US Employees Trying It

June 1, 2010

Kevin Volpp of the School of Medicine and the Wharton School comments on incentivizing weight loss in the work place.

Article Source: Associated Press

Start-Ups Offer Bargains for Users’ Data

June 1, 2010

Stephen Hoch of the Wharton School says consumers are more willing to provide personal data if there are incentives.

Article Source: New York Times

Wireless Revolution May Reach Inside Microchips

May 26, 2010

Nader Engheta of the School of Engineering and Applied Science says the trick to reducing interference along cramped transistors may be to go wireless.

Article Source: NewScientist

For Some People, CDOs Aren't a Four-letter Word

May 27, 2010

Jill Fisch of the Law School discusses collateralized debt obligations and the role of the independent director.

Article Source: Reuters

More Workers Start to Quit

May 26, 2010

Peter Cappelli of the Wharton School says employees are often reluctant to switch jobs during recessions.

Article Source: Wall Street Journal

Curling Up With a Good ... E-Book Reader

May 26, 2010

Jonah Berger of the Wharton School comments on e-books’ impact on the advertising of books.

Article Source: Philadelphia Inquirer

Wireless Industry Goes Prospecting for Spectrum

May 25, 2010

Kevin Werbach of the Wharton School says public demand for wireless bandwidth is outpacing capacity.

Article Source: CNET

Some Business Travelers Like Constant Net Access; Others Don't

May 24, 2010

Nancy Rothbard of the Wharton School says universal Internet access leads to extra stress for travelling employees.

Article Source: USA Today