Business

Q: Why Are Quizzes Suddenly So Popular? A: Narcissism

March 4, 2014

Jonah Berger of the Wharton School says, “These quizzes live and die by sharing. That’s how they travel. The successful ones are successful because people share them.”

Article Source: Mashable

5 Economic Myths That Just Won’t Die

February 27, 2014

Jonah Berger of the Wharton School comments on economic myths being recycled.

Article Source: Fortune

Anti-gay Law Vetoed After Pressure From Business

February 26, 2014

Kenneth Shropshire of the Wharton School is quoted.

Article Source: “Marketplace”

WhatsApp Price Ups the Ante in a Big-spending Industry

February 21, 2014

David Wessels of the Wharton School comments on the price Facebook is paying for WhatsApp.

Article Source: Los Angeles Times

Can Avatars Bring Out the Good in Gamers?

February 19, 2014

Jonah Berger of the Wharton School says, “Whether you are online or not, the subtle sights, sounds and smells in your environment can impact your behavior.”

Article Source: Reuters

More Women and Foreign-Educated Executives Enter Top Ranks, Study Finds

February 18, 2014

Peter Cappelli of the Wharton School is cited for collaborative research on top-ranking jobs.

Article Source: New York Times

8 Steps to Getting the Perfect Mentor

February 18, 2014

An excerpt from Give and Take: A Revolutionary Approach to Success by Adam Grant of the Wharton School is highlighted.

Article Source: The Week

10 Things Weather Forecasters Won’t Tell You

February 17, 2014

Jonah Berger of the Wharton School is quoted about weather being included in the “marketplace of ideas.”

Penn/Wharton Announce 2014 Lipman Family Prize Finalists

The University of Pennsylvania and The Wharton School are pleased to announce the three finalists for the 2014 Barry & Marie Lipman Family Prize.

Philly a Hotbed for Academic Study of Sports

February 11, 2014

Scott Rosner and Ken Shropshire of the Wharton School are highlighted for the Wharton Sports Business Initiative.

Article Source: Philadelphia Inquirer