Jonah Berger of the Wharton School is interviewed about his new book, Contagious: Why Things Catch On.
Business
‘Contagious’ Explains Secret Behind Infectious Ideas
Universities Create Ed. Entrepreneur Programs
Barbara Kurshan of the Graduate School of Education and Martin Ihrig of the Wharton School and GSE are quoted about education and entrepreneurial programs.
University of Pennsylvania Hosts Day-long Symposium on 'The Politics of Black Women’s Hair' March 1
WHO: Featured speakers and invited guests:
Melissa Harris Perry, MSNBC host, Tulane University professor of political science and author of Sister Citizen: Shame, Stereotypes and Black Women in America
Wharton’s ‘Advertising 2020’ Project Asks CMOs to Help Shape Marketing’s Future
Jerry Wind of the Wharton School comments on the Wharton Future of Advertising Program.
Potential Local Impact of Office Depot-Office Max Merger
Pavel Savor of the Wharton School shares his comments on the Office Depot and Office Max merger.
Today’s Grads Choose Work Over Family
Stewart Friedman of the Wharton School is featured for conducting a study that found that today’s graduates are less likely to plan to have families than their counterparts 20 years before.
Audio: Barnes & Noble’s Outlook Is Blurry, Even for Nook
Jerry Wind of the Wharton School comments on Barnes & Noble’s financial issues.
U.S. Homeowners are Repeating Their Mistakes
Olivia Mitchell of the Wharton School talks about how the middle class can manage risk better.
American Airlines and US Airways Merge: Passengers, Watch Out.
Peter Cappelli of the Wharton School comments on the American Airlines and US Airways merger.
Penn’s Rebecca Stein Will Engage Online Economics Students in the ‘Active Sport’ of Learning
Many professors who embark on teaching a massive open online class, or MOOC, may be apprehensive about conveying their subject material to thousands.














