Business

‘Contagious’ Explains Secret Behind Infectious Ideas

March 5, 2013

Jonah Berger of the Wharton School is interviewed about his new book, Contagious: Why Things Catch On.

Article Source: USA Today

Universities Create Ed. Entrepreneur Programs

February 26, 2013

Barbara Kurshan of the Graduate School of Education and Martin Ihrig of the Wharton School and GSE are quoted about education and entrepreneurial programs.

Article Source: Education Week
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Media Contact:Jacquie Posey | jposey@upenn.edu | 215-898-6460February 25, 2013

University of Pennsylvania Hosts Day-long Symposium on 'The Politics of Black Women’s Hair' March 1

WHO:             Featured speakers and invited guests:

                        Melissa Harris Perry, MSNBC host, Tulane University professor of political science and author of Sister Citizen: Shame, Stereotypes and Black Women in America

Wharton’s ‘Advertising 2020’ Project Asks CMOs to Help Shape Marketing’s Future

February 22, 2013

Jerry Wind of the Wharton School comments on the Wharton Future of Advertising Program.

Article Source: Forbes.com

Potential Local Impact of Office Depot-Office Max Merger

February 20, 2013

Pavel Savor of the Wharton School shares his comments on the Office Depot and Office Max merger.

Article Source: NBC News (Philadelphia)

Today’s Grads Choose Work Over Family

February 20, 2013

Stewart Friedman of the Wharton School is featured for conducting a study that found that today’s graduates are less likely to plan to have families than their counterparts 20 years before.

Article Source: CBS News (Philadelphia)

Audio: Barnes & Noble’s Outlook Is Blurry, Even for Nook

February 19, 2013

Jerry Wind of the Wharton School comments on Barnes & Noble’s financial issues.

U.S. Homeowners are Repeating Their Mistakes

February 14, 2013

Olivia Mitchell of the Wharton School talks about how the middle class can manage risk better.

Article Source: Bloomberg Businessweek

American Airlines and US Airways Merge: Passengers, Watch Out.

February 14, 2013

Peter Cappelli of the Wharton School comments on the American Airlines and US Airways merger.

Article Source: Forbes.com
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Media Contact:Katherine Unger Baillie | kbaillie@upenn.edu | 215-898-9194February 15, 2013

Penn’s Rebecca Stein Will Engage Online Economics Students in the ‘Active Sport’ of Learning

Many professors who embark on teaching a massive open online class, or MOOC, may be apprehensive about conveying their subject material to thousands.