PHILADELPHIA -– Direct-to-consumer pharmaceutical advertising pointing out family health risks can positively influence people to try new medications and lead a healthier lifestyle.
Annenberg Study Reinforces Value of Public Television-Based Intervention in Promoting Early Literacy
An award-winning children’s PBS KIDS program, Between the Lions, when combined with teachers who are equipped with curriculum materials and who have received training, has consistently demonstrated its effectiveness in developing better reading skills for preschool children.
Jehoshua Eliashberg of the Wharton School co-authors the study "Green Lighting Movie Scripts: Revenue Forecasting and Risk Management."
James Coyne of the School of Medicine co-authors an op-ed based on the suggestion that attitude can affect cancer outcomes.