Technology & Engineering

11

Facebook 101: New High School and College Social Media Classes Help Train Next Generation of Marketers, According to SEO.com

December 15, 2011

Jonah Berger of the Wharton School comments on social media as a marketing tool.

Article Source: San Francisco Chronicle
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Media Contact:Evan Lerner | elerner@upenn.edu | 215-573-6604December 13, 2011

Penn Engineers Develop More Effective MRI Contrast Agent for Cancer Detection

Many imaging technologies and their contrast agents — chemicals used during scans to help detect tumors and other problems — involve exposure to radiation or heavy metals, which present potential health risks to patients and limit the ways they can be applied. In an effort to mitigate these drawbacks, new research from University of Pennsylvania engineers shows a way to coat an iron-based contrast agent so that it only interacts with the acidic environment of tumors, making it safer, cheaper and more effective than existing alternatives.

Penn Still Reigns in Tech Transfer

December 9, 2011

Michael Cleare of the Center for Technology Transfer comments on Penn’s significant research contributions.

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Media Contact:Evan Lerner | elerner@upenn.edu | 215-573-6604November 30, 2011

Penn and Brown Researchers Demonstrate Earthquake Friction Effect at the Nanoscale

PHILADELPHIA — Earthquakes are some of the most daunting natural disasters that scientists try to analyze. Though the earth’s major fault lines are well known, there is little scientists can do to predict when an earthquake will occur or how strong it will be. And, though earthquakes involve millions of tons of rock, a team of University of Pennsylvania and Brown University researchers has helped discover an aspect of friction on the nanoscale that may lead to a better understanding of the disasters.

Police Using Technology to Shield Internal Communications

November 20, 2011

Matthew Blaze of the School of Engineering and Applied Science explains the practical difficulties of encrypted communications.

Article Source: Associated Press
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Media Contact:Kim Menard | Kim.Menard@uphs.upenn.edu | 215-662-6183November 13, 2011

Penn: A More Flexible Window Into the Brain

PHILADELPHIA - A team of researchers co-led by the University of Pennsylvania has developed and tested a new high-resolution, ultra-thin device capable of recording brain activity from the cortical surface without having to use penetrating electrodes. The device could make possible a whole new generation of brain-computer interfaces for treating neurological and psychiatric illness and research. The work was published in Nature Neuroscience.

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Media Contact:Evan Lerner | elerner@upenn.edu | 215-573-6604November 9, 2011

Penn Celebrates Launch of First-of-Its-Kind Program in Market and Social Systems Engineering

WHO:            University of Pennsylvania’s School of Engineering and Applied Science faculty, guest speakers from Google, Hunch, Northwestern University and Cornell University

WHAT:          Program Director Michael Kearns, along with leaders in academia and the tech industry, talk about applications of network and systems science. A reception will follow.

Video: Dogs Help Test New Cancer Fighting Technology

November 3, 2011

Sunil Singhal of the Perelman School of Medicine and David Holt of the School of Veterinary Medicine discuss new technology used for cancer research.

Article Source: WPVI-TV (Philadelphia)

Science Fellow Spotlight: Katherine Kuchenbecker

October 20, 2011

Katherine Kuchenbecker of the School of Engineering and Applied Science is featured.

Article Source: Pop Tech

Mobile Phone Makers Wage War to Protect Their Patents

October 23, 2011

Kevin Werbach of the Wharton School comments on patent disputes.

Article Source: BBC