Jonah Berger of the Wharton School comments on social media as a marketing tool.
Technology & Engineering
Facebook 101: New High School and College Social Media Classes Help Train Next Generation of Marketers, According to SEO.com
Many imaging technologies and their contrast agents — chemicals used during scans to help detect tumors and other problems — involve exposure to radiation or heavy metals, which present potential health risks to patients and limit the ways they can be applied. In an effort to mitigate these drawbacks, new research from University of Pennsylvania engineers shows a way to coat an iron-based contrast agent so that it only interacts with the acidic environment of tumors, making it safer, cheaper and more effective than existing alternatives.
PHILADELPHIA — Earthquakes are some of the most daunting natural disasters that scientists try to analyze. Though the earth’s major fault lines are well known, there is little scientists can do to predict when an earthquake will occur or how strong it will be. And, though earthquakes involve millions of tons of rock, a team of University of Pennsylvania and Brown University researchers has helped discover an aspect of friction on the nanoscale that may lead to a better understanding of the disasters.
Matthew Blaze of the School of Engineering and Applied Science explains the practical difficulties of encrypted communications.
PHILADELPHIA - A team of researchers co-led by the University of Pennsylvania has developed and tested a new high-resolution, ultra-thin device capable of recording brain activity from the cortical surface without having to use penetrating electrodes. The device could make possible a whole new generation of brain-computer interfaces for treating neurological and psychiatric illness and research. The work was published in Nature Neuroscience.
WHO: University of Pennsylvania’s School of Engineering and Applied Science faculty, guest speakers from Google, Hunch, Northwestern University and Cornell University
WHAT: Program Director Michael Kearns, along with leaders in academia and the tech industry, talk about applications of network and systems science. A reception will follow.
Sunil Singhal of the Perelman School of Medicine and David Holt of the School of Veterinary Medicine discuss new technology used for cancer research.
Kevin Werbach of the Wharton School comments on patent disputes.