Spring 2019 catalog cover

The Penn Press list for spring 2019 includes hardcover releases, first-time paperbacks, and ebook editions intended for scholars, students, and serious general readers worldwide. Click here to explore our forthcoming books, grouped by subject area.

Purchasing Behavior and Personal Attributes

William F. Massy, Ronald E. Frank, and Thomas Lodahl

176 pages | 6 x 9 1/4
Ebook 2018 | ISBN 9781512817850 | Buy from De Gruyter $79.95 | €69.95 | £70.50
This book is available under special arrangement from our European publishing partner De Gruyter.
An Anniversary Collection volume

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

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