In Uplift: The Bra in America, Jane Farrell-Beck and Colleen Gau use the brassiere to gauge the social history of women and to understand the business history of fashion. "Hundreds of attempts have been made to design the ideal breast supporter over the past 140 years. Uplift: The Bra in America is the story of those attempts, and it's hard to imagine it being told better."—Robert Gottlieb, New York Observer

Uplift
The Bra in America

Jane Farrell-Beck and Colleen Gau

2001 | 264 pages | Cloth $69.95 | Paper $24.95
American History | Business | Women's/Gender Studies
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Table of Contents

Some Developments in Bra History

Preface: Firming Up the Facts	
1. The Birth of the Brassiere
2. Brassieres Win a Niche in Fashion
3. Breasts Lost and Found
4. Brassieres Rise, Stocks Fall
5. Dutiful Brassieres
6. Boom and Busts
7. Ban the Bra?
8. Wondering About Bras

App. A	Selected Brassiere Manufacturers
App. B	Brassiere Brands

Glossary
Notes
Selected Bibliography
Index
Acknowledgments