Selling the American Way documents how U.S. officials defined and defended the "American Way of Life" in a quest to promote democratic capitalism and discredit communism, but faced great difficulties in reconciling their symbolic America with the complex political, economic, and strategic realities of the Cold War.
2008 | 272 pages | Cloth $47.50 | Paper $22.50
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Table of Contents
List of Abbreviations
Chapter 1: The Truman Years
Chapter 2: The Eisenhower Years
Chapter 3: Defining Democracy: Images of the American Political System
Chapter 4: Selling Capitalism: Images of the Economy, Labor, and Consumerism
Chapter 5: "The Red Target Is Your Home": Images of Gender and the Family
Chapter 6: "A Lynching Should Be Reported Without Comment": Images of Race Relations
Conclusion: The Costs and Limits of Selling "America"