Electing the President, 2008

This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.

Electing the President, 2008
The Insiders' View

Kathleen Hall Jamieson, Editor

2009 | 232 pages | Paper $24.95
Political Science
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Table of Contents

Introduction
The National Annenberg Election Survey
1. The Vice Presidential Campaign
2. Campaign Management and Field Operations
3. Campaign Organization and Strategy
4. The Role of Polling
5. Advertising
6. The Campaign and the Press
7. Political Party Panel
8. Democratic/Liberal Panel
9. Republican/Conservative Panel

Index