Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Freud on Madison Avenue
Motivation Research and Subliminal Advertising in America

Lawrence R. Samuel

2010 | 232 pages | Cloth $29.95 | Paper $22.50
American History | Business
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Table of Contents

Introduction

1. The Psychology of Everyday Living
2. The Sophisticated Sell
3. The Secret Pitch
4. The Fertile Moment
5. The Psychology of the World of Objects

Epilogue
Notes
Index