From the history of Porta Palazzo, Western Europe's largest open-air market, to its current growing pains, this book turns an ethnographic eye on a meeting place for trade, cultural identity, and cuisine.
2012 | 232 pages | Cloth $49.95 | Paper $24.95
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Table of Contents
Introduction: Going to Market
Chapter 1. The Market as a Field
Chapter 2. The Evolution of a Market
Chapter 3. A Neighborhood, a Square, and a Market
Chapter 4. Fare la spesa: Shopping, Morality, and Anxiety at the Market
Chapter 5. Il Ventre di Torino: Migration and Food
Chapter 6. Kumalé: Ethnogastronomic Tourism
Chapter 7. Nostrano: The Farmers' Market, Local Food, and Place
Conclusion: La Piazza—City, Public Space, and Sociability
Afterword: Porta Palazzo Market and Urban Renewal
The novelist Giovanni Arpino, like myself a native of Bra in the northwestern Italian region of Piedmont, once wrote that, paradoxically, Turin, the capital of our region, is "the most southern of Italian cities." He was referring to the fact that, as a result of the employment-related internal migration of the 1950s and 1960s, a huge population of the city consisted of people from Calabria, Sicily, Puglia, and so on.
Today I would go farther and argue that, thanks to more recent immigration from North Africa and the Middle East, of all the major European cities not actually on the sea, Turin is the most Mediterranean. I say this largely because it is a city of markets. Most of its quarters hold large, sprawling open-air affairs every day of the week. Historically speaking, I like to think of markets as links between different realities. It was thanks to them that, for centuries, the civilizations that sprang up along the shores of the Mediterranean met and melded. Mediterranean civilization would never have grown as rich and complex as it is without its markets, meeting places but also venues in which goods, culture, and knowledge were and are exchanged.
Today traditional markets not only are of strictly economic importance but also have a clear social and urban significance. Often they are the mirror of the local context in which they are immersed.
The largest of all Turin's markets, known popularly as Porta Palazzo, is held in the city's central and enormous Piazza della Repubblica. It is said to be the largest open air market in Europe—that's just the fruit and vegetable section!—and is encircled at the northern end by the baroque architecture of Filippo Juvarra, not a local but a Sicilian from Messina.
As my good friend the British food and wine writer Matthew Fort has written in his book Eating Up Italy, "This was the one that drew the white-collar workers, blue collars, nursing mothers, provisioning grannies, men, women, Ghanaian and Tunisian immigrants and Romanian gypsies, lovers of horsemeat, tripe and lungs, epicures looking for funghi porcini, men from Sardinia, Sicily and Calabria who needed the ingredients to recreate the dishes of the villages of their birth . . . . The voices were pitched a plangent, sing-song level. The singers were Algerians and Moroccans, as well as Sardinians, Sicilians and Calabresi."
Large-scale retail logics have influenced the way in which even the most traditional markets work. The supply chain has been standardized and anonymous hypermarkets—nonplaces par excellence—have entered into competition with the urban markets we know and love. In some cases, the new has come out on top. In Paris, for example, Les Halles used to be the liveliest fruit and vegetable market in the city; now it has been replaced by a shopping mall. But open-air markets still haven't been beaten and, at least in Italy, are the places where people go to buy fresh produce. And they will remain so, if they can continue to ensure an alternative to the standardization of taste.
It would be wrong to take the effects of globalization for granted. It may reduce diversity among cultures, but it also promotes diversity inside them. On the minus side, we are witnessing increasing homologation; on the plus side, we are seeing the creation of new diversities. The multiethnic Porta Palazzo market of today is a living symbol of the phenomenon that, regardless of its many contradictions, is becoming a place to understand the reality that surrounds us and to figure out our future—especially at the table.
But enough of the musings of an Italian who has frequented Porta Palazzo since he was a kid. In the book you are about to read—part anthropological investigation, part personal memoir—you will find out what a non-Italian has to say about the place. It is a particular source of pleasure for me that the non-Italian in question is Rachel Black, a Canadian anthropologist who has lectured at the University of Gastronomic Sciences in Pollenzo, near Bra, founded by Slow Food in 2004 to encourage the building of an organic relationship between gastronomy and agriculture. I found her insights profound and stimulating, and I am sure you will too.