Electing the President, 2012

Kathleen Hall Jamieson brings together prominent members of the campaign staffs for Mitt Romney and Barack Obama, debriefing their strategies, poll data, and perceptions of the 2012 election cycle.

Electing the President, 2012
The Insiders' View

Edited by Kathleen Hall Jamieson

2013 | 256 pages | Paper $24.95
Political Science | Film Studies/Media Studies
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Table of Contents

Introduction

2012 Presidential Campaign Timeline

1. Election Overview

2. Campaigns and the Press

3. Looking Back, Looking Forward

4. Debate Strategy and Effects

5. Vice Presidential Selection

6. Advertising

7. Polling

Index