From Main Street to Mall

Richly illustrated with archival photos, this comprehensive study of the American department store industry traces the changing economic and political contexts that brought about the decline of downtown shopping districts and the rise of big-box stores and suburban malls.

From Main Street to Mall
The Rise and Fall of the American Department Store

Vicki Howard

2015 | 304 pages | Cloth $34.95 | Paper $24.95
American History | Cultural Studies | Business
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Table of Contents

Chapter 1. The Palace of Consumption
Chapter 2. Creating an Industry
Chapter 3. Modernizing Main Street
Chapter 4. A New Deal for Department Stores
Chapter 5. An Essential Industry in Wartime
Chapter 6. The Race for the Suburbs
Chapter 7. The Postwar Discount Revolution
Chapter 8. The Death of the Department Store
Epilogue. Remembering Downtown Department Stores