Students must have declared a primary concentration.  The secondary concentration in Electronic Commerce cannot be a student’s only concentration in Wharton.  The secondary concentration requires a four-credit unit program as follows:
 OPIM 311  Business Computer Languages or suitable
  higher level technology course (by approval)  
 OPIM 469  Advanced Topics in Information Strategy      
One of
 MGMT 223  Business Strategy
 MGMT 231  Entrepreneurship & Venture Initiation
One of
 FNCE 250  Venture Capital and Private Equities
 LGST 222  Law of E-commerce  
 MGMT 223  Business Strategy  
 MGMT 231  Entrepreneurship & Venture Initiation
 MGMT 237  Management of Technology  
 MKTG 227  Marketing Electronic Commerce (.5 cu)
 OPIM 314  Computer Mediated Communication
  and Electronic Commerce
 OPIM 316  Systems Analysis and Design
 BPUB 290  Technology in Global Markets (.5 cu)  
One cu may simultaneously count toward the Business Breath requirement and the Managing Electronic Commerce secondary concentration. However, no other double-counting is allowed with any other concentration or program.  The primary contact for student advising will be Lorin Hitt in the OPIM Department, but students also may seek advising from Nicolaj Siggelkow (Management) and Christophe Van den Bulte (Marketing).
Students pursuing a concentration in Marketing acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. They also acquire practical experience in the application of these concepts and methods, via half-semester mini courses (e.g., new product development, advertising, retailing) and a capstone course. Many students with a concentration in Marketing have gone on to work in brand management, advertising sales, marketing research, consulting, and entrepreneurial ventures.
 MKTG 211  Consumer Behavior  
 MKTG 212  Marketing Research      
Two cus of:
 MKTG 221  New Product Mgmt (.5 cu)  
 MKTG 222  Pricing Policy (.5 cu)  
 MKTG 223  Channel Mgmt (.5 cu)  
 MKTG 224  Advertising Mgmt (.5 cu)  
 MKTG 225  Principles of Retailing (.5 cu)  
 MKTG 226  Sales Force Mgmt (.5 cu)  
 MKTG 227  Marketing and Electronic Commerce
  (.5 cu)  
 MKTG 235  Principles of Advertising
 MKTG 236  Law of Mktg and Antitrust
 MKTG 271  Models of Marketing Strategy
 MKTG 276x  Applied Probability Models in Marketing
 MKTG 277  Marketing Strategy  
 MKTG 281  Entrepreneurial Marketing (.5 cu)
 MKTG 282  Multinational Marketing (.5 cu)
 MKTG 286  Business to Business Marketing (.5 cu)
 MKTG 288x Pricing Strategies
 MKTG 289  Marketing Methods and Applications
  for Business Consulting (.5 cu)
 MKTG 341 Senior Seminar
 MKTG 394 Special Topics: Entertainment and
  Sports Marketing
 MKTG 399  Independent Study *
* subject to approval of department undergraduate advisor
The Department
Chair: Stephen J. Hoch. Professors: J. Scott Armstrong, Edward T. Bradlow, George S. Day, Jehoshua Eliashberg, Peter S. Fader, J. Wesley Hutchinson, Dawn Iacobucci, Barbara E. Kahn, Leonard M. Lodish, Robert J. Meyer, Jagmohan S. Raju, David J. Reibstein, David C. Schmittlein, Scott Ward, Yoram (Jerry) Wind. Associate Professors: David R. Bell, Christophe Van Den Bulte, Z. John Zhang. Assistant Professors and Tenure-Track Lecturers: Lisa E. Bolton, Xavier Dreze, Rashuram Iyengar, Americus Reed II, Deboral Small, Patricia Williams. Visiting Faculty: Pierre Chandon, Joel Huber, John Hulland, Keith Neidermeier, Seshan Ramaswami, J. Edward Russo.  Affiliated Faculty: Anthony Adams, Anthony DiBenedetto, Barry Feinberg, Greg Meyers, Terence Oliva, Michael Rechtiene, Catherine Schaffer, Paul J.H. Schoemaker, Michael Smith.  Emeritus Faculty: John U. Farley, Charles S. Goodman, Paul E. Green, William T. Kelley.
Marketing and Communication
(Dual Concentration)
The connections between Marketing and Communication as fields of study are many.  Whether in advertising, the development of web-based initiatives, or in the conduct of market research, marketing professionals must understand the communication process and the most effective