methods of conveying information.  Students who take a second concentration in Communication will augment their understanding of the core concepts taught in their Marketing courses and will be better prepared for employment or graduate study.
The dual concentration in Marketing and Communication allows Wharton students who are concentrating in Marketing to take four courses in the Annenberg School of Communication and to have this cluster of courses recognized on their transcript as a second concentration.  Students who wish to pursue a second concentration in Communication must first declare a primary concentration in Marketing.  The concentration in Communication may not be used as a primary or sole concentration for Wharton undergraduates.  Students are strongly recommended to declare the dual concentration no later than the first semester of their junior year to ensure that they will be able to enroll in the necessary courses to complete the program.  Students who have declared a concentration in Marketing and wish to complete a secondary concentration in Communication must take the following courses:
 COMM 125  Introduction to Communication
 COMM 130  Mass Media and Society      
Two of
 COMM 175  Argument and Public Advocacy
 COMM 237  Health Communication
 COMM 262  Visual Communication
 COMM 275  Communication and Persuasion
 COMM 299  Communication Internship
 COMM 330  Structure and Function of Advertising
 COMM 339  Critical Perspectives in Journalism
 COMM 350  Non-Verbal Communication  
Operations and Information Management
The Operations and Information Management curriculum prepares students to meet the challenges of managing modern information and technology-intensive organizations by providing rigorous foundations in the complementary disciplines of decision processes, management information systems, management science and operations management.  
A concentration in OPIM consists of four courses (not including OPIM 101).  Students can either take a general program of four OPIM courses or follow a designated track within the OPIM concentration which provides a more focused program in one of three disciplines:  decision processes, information systems and operations
research/operations management.  Each track includes at least one foundation course that provides an introduction to the subject area and serves as a prerequisite for higher-level courses within the discipline.  
It is suggested (but not required) that students who elect to pursue a program outside the designated tracks consult the undergraduate advisor to discuss appropriate course sequences and combinations that will satisfy a student’s individual objectives.
Decision Processes Track (DP)
The Decision Processes concentration establishes rigorous scientific foundations for prescribing, predicting and improving the processes through which individuals and groups form judgments and make decisions.
 OPIM 102  Decision Processes
 OPIM 291  Negotiations
Two of
 OPIM 221  Process Management:  Manufacturing
  and Quality
 OPIM 261  Risk Analysis and Environmental
 OPIM 321  Management Science
 OPIM 469  Advanced Topics in Information Strategy
  and Economics
 MKTG 211  Consumer Behavior
 PSYC 153  Thinking and Decisions
Information Systems Track (IS)
The Information Systems track in OPIM is designed to provide the necessary understanding of both technical and business issues relating to information systems.
 OPIM 210  Management Information Systems
Three of
 OPIM 102  Decision Processes
 OPIM 223  Service Operations Management
 OPIM 311  Business Computer Languages
 OPIM 314  Enabling Technologies
 OPIM 315  Data Base Management Systems
 OPIM 316  Systems Analysis, Design and
 OPIM 319  Seminar in Decision Systems
 OPIM 410  Decision Support Systems
 OPIM 469  Advanced Topic in Information Strategy
  and Economics
Operations Management/Management Science Track (OR/MS)
The Operations Management/Management Science track addresses central issues necessary to understand production and service operations in today’s global economy.