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methods of conveying information.
Students who take a second concentration in
Communication will augment their understanding of the
core concepts taught in their Marketing courses and
will be better prepared for employment or graduate
study.
The dual concentration in
Marketing and Communication allows Wharton students who
are concentrating in Marketing to take four courses in
the Annenberg School of Communication and to have this
cluster of courses recognized on their transcript as a
second concentration. Students who wish to pursue
a second concentration in Communication must first
declare a primary concentration in Marketing. The
concentration in Communication may not be used as a
primary or sole concentration for Wharton
undergraduates. Students are strongly recommended
to declare the dual concentration no later than the
first semester of their junior year to ensure that they
will be able to enroll in the necessary courses to
complete the program. Students who have declared
a concentration in Marketing and wish to complete a
secondary concentration in Communication must take the
following courses:
Required
COMM 125 Introduction
to Communication
Behavior
COMM 130 Mass Media
and Society
Two of
COMM 175 Argument and
Public Advocacy
COMM 237 Health
Communication
COMM 262 Visual
Communication
COMM 275
Communication and Persuasion
COMM 299
Communication Internship
COMM 330 Structure
and Function of Advertising
COMM 339 Critical
Perspectives in Journalism
COMM 350 Non-Verbal
Communication
Operations and Information
Management
The Operations and Information
Management curriculum prepares students to meet the
challenges of managing modern information and
technology-intensive organizations by providing
rigorous foundations in the complementary disciplines
of decision processes, management information systems,
management science and operations management.
A concentration in OPIM consists
of four courses (not including OPIM 101).
Students can either take a general program of
four OPIM courses or follow a designated track within
the OPIM concentration which provides a more focused
program in one of three disciplines: decision
processes, information systems and operations
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research/operations management.
Each track includes at least one foundation course
that provides an introduction to the subject area and
serves as a prerequisite for higher-level courses within
the discipline.
It is suggested (but not
required) that students who elect to pursue a program
outside the designated tracks consult the undergraduate
advisor to discuss appropriate course sequences and
combinations that will satisfy a student’s
individual objectives.
Decision Processes Track (DP)
The Decision Processes
concentration establishes rigorous scientific
foundations for prescribing, predicting and improving
the processes through which individuals and groups form
judgments and make decisions.
Required
OPIM 102 Decision
Processes
OPIM 291 Negotiations
Two of
OPIM 221 Process
Management: Manufacturing
and Quality
OPIM 261 Risk
Analysis and Environmental
Management
OPIM 321 Management
Science
OPIM 469 Advanced
Topics in Information Strategy
and Economics
MKTG 211 Consumer
Behavior
PSYC 153 Thinking and
Decisions
Information Systems Track (IS)
The Information Systems track in
OPIM is designed to provide the necessary understanding
of both technical and business issues relating to
information systems.
Required
OPIM 210 Management
Information Systems
Three of
OPIM 102 Decision
Processes
OPIM 223 Service
Operations Management
OPIM 311 Business
Computer Languages
OPIM 314 Enabling
Technologies
OPIM 315 Data Base
Management Systems
OPIM 316 Systems
Analysis, Design and
Implementation
OPIM 319 Seminar in
Decision Systems
OPIM 410 Decision
Support Systems
OPIM 469 Advanced
Topic in Information Strategy
and Economics
Operations Management/Management
Science Track (OR/MS)
The Operations
Management/Management Science track addresses central
issues necessary to understand production and service
operations in today’s global economy.
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