head_left.jpg
double counting is allowed with any other concentration or degree requirement.
A total of four course units are required for the secondary concentration:
Required Retailing Courses (1cu)
 MKTG 225 – Principles of Retailing (0.5cu)
 OPIM 397 – Retail Supply Chain Management (0.5cu)
Marketing Component (1cu) selected from
 MKTG 211 – Consumer Behavior (1cu)
 MKTG 212 – Marketing Research (1cu)
 MKTG 223 – Channel Management (0.5cu)
 MKTG 224 – Advertising Management (0.5cu)
 MKTG 235 – Advertising Theory and Practice (1cu)
 MKTG 281 – Entrepreneurial Marketing (0.5cu)
 MKTG 288x – Pricing (1cu)
Operations Component (1cu) selected from
 Management 104 – Industrial Relations and Human
 Resource Management (1cu)
 OPIM 220 – Introduction to Operations Management
 (1cu)
 OPIM 291 – Negotiations (1cu)
 OPIM 314 – Enabling Technologies (1cu)
 Real Estate 209 – Real Estate Investment (1cu)
 Real Estate 321 – Real Estate Development (1cu)
 Transportation 204 (cross-listed with SEAS 250) –
 Logistics, Manufacturing and Transportation (1cu)
Design Component (1cu) selected from
 Architecture 462 – Design & Development (1cu)
 Communications 262 – Visual Communication (1cu)
 OPIM 415 (cross-listed with MEAM 414 and 515) –
 Product Design (1cu)
 Urban Studies 205 – Power of Place: People and
 Environmental Design (1cu)
 Visual Studies 101 – Eye, Mind, Image (1cu)
Statistics
http: //www-stat.wharton.upenn.edu
A key challenge now facing managers is the interpretation of the vast amount of data generated by computing systems. As these data do not directly answer important business questions, data analysis and statistics must be used to interpret them. Statistics courses develop the skills and insights required to make effective use of quantitative methods. They provide the knowledge needed to select and apply techniques and to communicate statistical results. Interpretation in realistic applications offers guiding examples; theory is used to
generate and compare alternative schemes. All courses provide skills that augment substantive managerial abilities, along with exposure to computer software that implements key techniques.
Required
 STAT 430  Probability
Three of
 STAT 202  Intermediate Statistics
 STAT 204  Applied Probability Models in Marketing
 STAT 209  Decision Making Under Uncertainty
 STAT 210  Sample Survey Design
 STAT 433  Stochastic Processes
 STAT 434  Financial and Economic Time Series
 STAT 500  Applied Regression and Analysis of Variance
 STAT 501  Introduction to Non-parametric
  Methods/Loglinear Models
 STAT 512  Mathematical Statistics
 STAT 711  Forecasting Methods for Management
 MATH 360 or 361  Advanced Calculus *
 MATH 412  Advanced Linear Algebra *
* Only one MATH course may be used in the concentration.  MATH 508 or MATH 509 may be substituted for MATH 360 or MATH 361.
MATH 114 is a prerequisite for the STAT concentration. Students who take STAT 101 and 102 as Business Fundamentals should also take STAT 430 and then three more courses for the concentration. Students who take STAT 430 and 431 for the Business Fundamentals should take four more courses for the concentration.
The Department
Chair: Abba M. Kreiger.  Professors: Lawrence D. Brown, Andreas Buja, Dean P. Foster, Edward I. George, Mark G. Low, Paul R. Rosenbaum, Paul Shaman, J. Michael Steele, Robert A. Stine.  Associate Professors: T. Tony Cai, Abraham J. Wyner, Linda Zhao.  Assistant Professors: Jonathan R. Stroud, Elaine L. Zanutto. Affiliated Faculty: Jie Ding, Ronald Gulezian, Kathryn A. Szabat, Howard Wainer, Richard P. Waterman. Emeritus Faculty: Richard C. Clelland, John S. de Cani, Morris Hamburg, Robert C. Jones, Ezra S. Krendel, Edward J. Lusk, Donald F. Morrison, James Pickands.                
Transportation
(Individualized)
The transportation concentration acquaints students with the total distribution process of goods: location of source materials, production and distribution facilities, and inventory of raw materials and final products. Courses also address issues related to passenger transportation. The concentration examines the different modes of transportation and methods of forecasting transportation needs. Students with this background have been offered positions with transportation providers, shippers and receivers of goods, and public organizations.